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Amy is a passionate User Experience professional with 9 years of experience in strategic roles and project management at leading multinational companies across Southeast Asia (Mozilla, ShopBack, Steelcase).

Her expertise lies in:
- User Research & Data Analysis: Transforming user insights into actionable product strategies and validation plans.
- Cross-Functional Collaboration: Effectively leading and collaborating with diverse teams to ensure user-centricity throughout product development. Include all function and C-level executives. 
- Designing for Impact: Creating products that resonate deeply with users and deliver a seamless, positive experience.

Connect with Amy if you're interested in:
- User-centered design methodologies
- Building impactful product experiences
- Finding user pain points and user insights
- Cross-cultural collaboration in Southeast Asia

Illinois Institute of Technology, School of Design

Northumbria University 

MingChuan University

Sr. User Experience Strategist

Amy Huang

ShopBack

Sr. User Researcher

- Conducted desk research to assess new market opportunities, considering cultural interactions and nuances, and provided qualitative data for market expansion evaluation.

- Analyzed quantitative data to uncover product issues and user behavior patterns.

- Assisted the product development team in user experience research, designing research protocols, conducting interviews and observations, and extracting key insights.

- Collaborated with the product team, aligning research goals with their needs and adjusting protocols accordingly.

- Provided reports on user needs, pain points, and opportunities based on analyzed qualitative and quantitative research data.

台灣台北市

Apply agile method to help Mozilla Taipei explore emerging mobile behavior in Southeast Asia countries. Job function include: 
  - User testing 
  - Agile research
  - Analysis/ Synthesis
  - User survey
  - Research planning 
  - Stakeholder workshop

Projects: 
  - Digital Trust - Thiland 
  - Digital Landscape in Maynamar 
  - Firefox Lite 2.0 
  - Next generation of Email 

Mozilla @ Taipei

Sr. UX Researcher

- Understand cultural behaviors in workspaces in India and China. 
- Conduct B2B workshop to collect data, help to build sales partner relationships 
- Connecting stakeholders to co-create solutions
- Inform user insight to product strategy and future decisions

Steelcase @ Hong Kong

Design Researcher

- Cross-cultural design research in India. 
- Created strategic business plan and healthcare solutions for young Professional in Mumbai

Godrej & Boyce

Design research & Experience Designer

Packaging design for festival themes and events. 

Projects: 
Skittles package for Chinese new year 2014
Double-mint candy can design


Wrigley @ Chicago 美國留蘭香

Concept designer (contractor)

Design a microfinance product with mobile money solution by understanding the local landscape and pain-points of local farmers through ethnographic research.

Jan Chipchase / Studio D

UX Designer/ Researcher 

Assist rendering and design new products in fast pace design agency in Chicago. 

TEAMS Design @ Chicago 

Design intern

Concept & Innovation designer.
Product designer.

R&R Associate @ Florida 

Junior Industrial Designer 

- Help the clients define new product outcome
- Desk research 
- Mood board 

Projects: 
-  TATUNG new memorial doll project（大同寶寶）
-  APACHE Nailgun design 

Amy Huang’s posts