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7+ years of product marketing and management experience at multinational company. With extensive knowledge of brand, manufacturer, in-house, and outsourcing. Excellent team player in working cross-functionally and culturally, demonstrating exceptional communication skills, and making critical decisions during challenges.
SchedulingProject ManagementFlexibility and AdaptabilityProblem SolvingMS OfficeOffice 365IllustratorGoogle Analytics Individual QualificationFashion ColorFashion Business
English・Native or Bilingual
Chinese・Native or Bilingual
Highest level of education
Job search preferences
Desired job type
Full time・Not interested in working remotely
Desired work locations
September 2017 - Present5 yrs7 mos• Manage all aspects of new product development projects from initial concept to launch. ★ Recent projects: Wearable Tech, Repairable Product Line, Eco Product Line… • Represent YKK Taiwan in major customer visits and extensive round table discussions to gain complete understanding of customer requirements for new product specifications and/or existing product improvements. ★ Customers include: Lululemon, The North Face, GAP, Patagonia, Arc’teryx… • Differentiate products in the market through effective positioning and message development. • Implement promotional campaigns for new products and ensure their timely launch every season. • Coordinate and participate in extensive product training for YKK representatives and customers globally. • Manage promotional materials, and product database. • Support YKK Corporation sales promotion teams globally to facilitate smooth execution of local product projects and marketing events.
June 2015 - September 20172 yrs4 mos• Planned and executed seasonal product launch, marketing and PR campaigns. • Organized and consolidated product information into consistent product database page. • Designed high quality marketing collateral to support sales and marketing team; including catalogues, sales manual, garment sample and other promotional materials. • Supported various functional teams within YKK Corporation with new product positioning and proposals to pinpoint customer needs. • Served as primary external & internal contact for marketing campaigns, managing logistic operations and vendor negotiation. • Established and maintained active network within the industry to promote a positive corporate image.
August 2013 - December 20141 yr5 mos• Ensured customers received excellent service through direct salesmanship within a high volume store. • Recommended merchandise based on individual customer requirements and assisted with purchase. • Operated point of sale transactions accurately and efficiently, including cash, credit and duty free purchases. • Rotated between different positions and floors, and provided assistance when needed.
Non-Degree Program (e.g. Coursera certificate)・User Experience Design
2022 - 2022
Bunka Fashion College
Associate’s Degree・Fashion Marketing & Distribution
2013 - 2015
University of California, Irvine
Bachelor of Arts (BA)・Psychology
2008 - 2011
Activities and societiesPsi Chi (ΨΧ)- The International Honor Society in Psychology Alpha Phi Omega (ΑΦΩ)- National Service Co-Ed Fraternity