• Manage all aspects of new product development projects from initial concept to launch. ★ Recent projects: Wearable Tech, Repairable Product Line, Eco Product Line… • Represent YKK Taiwan in major customer visits and extensive round table discussions to gain complete understanding of customer requirements for new product specifications and/or existing product improvements. ★ Customers include: Lululemon, The North Face, GAP, Patagonia, Arc’teryx… • Differentiate products in the market through effective positioning and message development. • Implement promotional campaigns for new products and ensure their timely launch every season. • Coordinate and participate in extensive product training for YKK representatives and customers globally. • Manage promotional materials, and product database. • Support YKK Corporation sales promotion teams globally to facilitate smooth execution of local product projects and marketing events.

• Planned and executed seasonal product launch, marketing and PR campaigns. • Organized and consolidated product information into consistent product database page. • Designed high quality marketing collateral to support sales and marketing team; including catalogues, sales manual, garment sample and other promotional materials. • Supported various functional teams within YKK Corporation with new product positioning and proposals to pinpoint customer needs. • Served as primary external & internal contact for marketing campaigns, managing logistic operations and vendor negotiation. • Established and maintained active network within the industry to promote a positive corporate image.

• Ensured customers received excellent service through direct salesmanship within a high volume store. • Recommended merchandise based on individual customer requirements and assisted with purchase. • Operated point of sale transactions accurately and efficiently, including cash, credit and duty free purchases. • Rotated between different positions and floors, and provided assistance when needed.