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SUMMARY


SUMMARY 
 		  3 year business operation and management 
 		  6 year Developing the marketing strategy for the company in line with company objectives 
 		  10 - Year experience of education and talent development leader, and in charge of 
  people management. 
 		  15 - Year experience of training and Management function at international companies. 
 		  Promoting Happier Coach in Taiwan base on positive psychology 
 		  Responsible for creating a lasting impression among consumers and improving product 
 	  sales and market share. 
 		  Developing education team through continuous recruitment and training programs from 
 	  the hair salon and university. ( Industry-Academia Cooperation Plan )  
 		  Explore and identify key customers' needs and assist to win customers with training advantages. 
 		  Support to develop regional training team. 
 		  Conduct training programs to internal staffs, clients and end consumers. 
  
 StrengtShTRENGTH 
 		  Design Thinking and Critical thinking 
 		  Branding and Marketing analytical 
 		  Relationship Management and Departmental Development 
 		  Good communicator and Holistic approach 
  
 1 
 CERTIFICATE 
 CERTIFICATE 
 		  Cosmetologist certificate; hairdresser certificate ( Taiwan )

Svenson Hair Center

Northumbria University

Tainan Woman's College of Arts & Technology

Neng-Ren Commercial & Household Vocational High School

Brand manager

Annie Wu

EZ YUYUE Tech

Job describes : 
 Development online merge offline business model in beauty industry. 
 Managing all aspects of the brand through the supply chain both tangible 
 and intangible. 
 Creating a brand plan and brand strategy and ensuring all aspects of the product or 
 companies marketing and activities align with the ethos and goals of the brand. 
 Sourcing suppliers and products that fit with the context of the brand. 
 Creating an enduring brand message that results in increased sales, brand loyalty and 
 improving market share. 
 Developing high quality and effective marketing materials that align correctly with the 
 overall brand strategy. 
 Realistic forecasting of sales and volume for the brand ensuring all parts of the 
 company are geared accordingly. 
 Managing external agencies and ensuring marketing budgets are met. 
 Seek out new marketing opportunities that fit with the brand and maximising all 
 opportunities for growth. 
 Translating brand strategies into brand plans, brand positioning and go to market strategies 
 Analyze how our brand is positioned in the market and crystalize targeted consumers insights 
 Measure and report performance of all marketing campaigns, and assess against 
 goals ROI and KPIs 
 Report to Founder

Annie Wu’s posts