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兼具數位編輯和行銷經驗的內容工作者。我具有近二年的 FB/IG 廣告投放經驗，透過規劃促銷活動和投放廣告等多方行銷，協助公司的業績持續成長。此外，我具有強烈的顧客思維，在編譯和編輯文章時，經常參考數據了解讀者的反映，企劃有價值的內容和最佳的閱讀體驗。

In-house digital marketing experience near 2 years, searching for a content marketing position where my skills in social media advertising and content editing will be of value.

學位論文《華視新聞雜誌》內容分析1996-2016：公共化前後之比較，獲選財團法人公共電視文化事業基金會 2017 年碩士論文獎學金。

-Master's thesis: The content analysis of CTS News Magazine 1996-2016: A comparison study of CTS ownership transformed into Taiwan Broadcasting System
-Public Television Service Foundation 2017 Research Grant. 
-Courses: Advertising Theories and Practices; Marketing Management. 

國立政治大學

蔡乙寧

遠流出版事業股份有限公司

數位內容專案經理

• 擬定網路行銷提案、投放 Facebook 廣告，帶動業績持續成長。
• 產製超過 90 份 Facebook 廣告素材、LINE 訊息和會員 EDM，依據投放結果優化廣告。
• 經營「台灣雲端書庫」Facebook 粉絲專頁，追蹤人數二年內增加上千人。
• 向北市府提案捐贈物資，規劃製作防疫限定電子書兌換卡。(新聞稿：https://reurl.cc/R4Z8Vz)
• 支援 2019 年第七屆華文朗讀節之展場行銷，整合展覽資訊和行銷活動，吸引上百位民眾在展區體驗 app。
• 募集 10 間以上合作夥伴(B2B & B2C)，代理銷售多本暢銷書。

• Executed the digital promotions of ebooks on Google Play Books including advertising on Facebook and negotiating with the publisher partners. Generated over 70% increase on sales performance.
• Promoted ebooks on Facebook and owned media such as LINE and EDM. Timely adjusted Facebook ads and the targeted audience’ interest settings by analyzing real-time data reports to fulfill precision marketing.
• Convinced 10 new partners to sell their ebooks titles on Google Play Books.
• Managed Facebook Page “Taiwan Cloud Library” and attracted 3,000 followers within two years.
• Participated in 2019 Wordwave Festival with an exhibition and a computer monitor and engaged hundreds of visitors to experience TCL service by raffling off select books.

• 蒐集每日醫療新聞、追蹤各大社群平台消息和輿情，產製 45 份以上新聞監測給客戶。

• Monitored healthcare news and public opinion as media clippings. Produced over 45 daily media alerts for the client.

高誠公關/萬博宣偉公關 美商埃培智股份有限公司台灣分公司

新聞監測助理(part-time)

• 篩選和摘譯國外科技新聞共 168 篇，主題包含社群、電商、VR 和金融等。
• 協助超過 24 位主筆完成科技新聞評論。以讀者的角度提供閱讀回饋，將專業概念轉化為生活化的文字，增加易讀性。
• 協助責任編輯和主編校稿 93 篇文章，潤飾新聞標題和內容。
• 觀察產業趨勢，依照主筆專長設計客製化的主題，向 9 位產業專家邀稿撰寫深度分析長文，例如邀請資深媒體人分析媒體轉型議題。
• 參展國際創新創業活動 MOSA 和 AAMA 台北搖籃計劃，面對面向與會者介紹電子報，使訂戶數增長。
• 文章：[轉型專欄] 印度軟體公司威普羅，從落後者成功轉型國際一線企業

• Summarized 168 tech news such as VR, e-commerce and fintech for over 1,000 subscribers.
• Liaised with over 24 experts to put their thoughts into a form that were understandable to everyone.
• Revised 93 technology commentaries.
• Proposed call for articles to experts with customized topics which excited readers’ curiosity; 9 review articles were formed.
• Multiplied new subscription members at start-up events e.g. MOSA (Global Founders Meet in Formosa), AAMA (Asia America Multi-Technology Association).
• Article: From Laggard to Leader: India IT Company Wipro

領頭羊科技股份有限公司

執行編輯(part-time)

• 摘譯藝術產經新聞以及彙整全球藝術博覽會資訊。協辦台北藝術博覽會(Art Taipei)、台南藝術博覽會(Art Tainan)。

• Translated global arts news for the members of the association. Supported Art Taipei and Art Tainan.

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