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Founder & Creative Director
February 2020 ~ Present1 yr7 mosFounder and owner of Branding & Web Consultation agency, VISUAL SHOGUN. - Currently creating brand names, positioning lines, advertising, video content, social media, and marketing communications, for million-dollar corporations and multinational advertising agencies. - Developed and executed email marketing campaigns, video content, social media assets, and live events to generate leads and support the sales process. Also oversaw CRM implementation. - Worked collaboratively with multiple teams (Copy Writers, Production Artists, Web Developers) while building relationships with creative partners, marketing teams, photographers, etc. - Ensuring a consistent, powerful brand message that is relevant to company’s target audience and includes: developing positioning recommendations, defining brand personality and engaging in design and market research. - Evaluation of creative work to ensure that projects meet the requirements of the design brief and are completed on time and within budget.
Lead Design & Web Manager
September 2016 ~ April 20203 yrs8 mosDrove all aspects of creative & digital design ensuring delivery of creative at the highest level of quality. Solely responsible for the production of all creative assets including design planning, art direction, social media & digital marketing, UX/Web design, and press approvals. - Serving as creative designer and tech manager for all of the company's product lines. Responsible for design, digital marketing and brand development. - Managing all social media platforms; results include increase of 5,000+ likes on Facebook page over the course of three months, 1000+ followers on Instagram over the course of one month, and 1000+ new followers on Twitter over the course of one month. - Dramatically reduced average art & web cost up to 75% by aggressively utilizing cost effective outside resources and repurposing existing designs. - Created and supervised production of printed materials in support of product awareness, brand identity and sales. - Developed advertising campaigns that integrated print, interactive, and social media. - Worked closely with company Founder & CEO to strategize and execute creative and marketing efforts. - Championed creative developmental efforts for new products and line extensions - Identified miscommunication issues with company shareholders and investors; conceptualized and implemented an Investor-focused subscriber list, which grew from 0 to 500 subscribers within a week.
February 2017 ~ November 201710 mosFounder & owner of deadvapor.com, a hip-hop inspired online streetwear shop for men aged 16-24. - Conceptualizing and producing trend-setting and modern fashion designs, setting a new standard for affordable, everyday streetwear. - Responsible for the design and maintenance of all web & graphic assets, with the shop reaching an average of 10,000 unique visitors everyday. - Sole manager of all Deadvapor social and digital marketing efforts, gaining over 25,000 followers over the course of 6 months. Crafted a "hand-built, and tight-knit" social following by building a community on streetwear trends, hip-hop culture and internet memes. - Drove sales and acquisition campaigns, resulting in over $10,000 in sales per month. Customer base grew from 0 to 5000 active and returning customers. - In November 2017, sold the brand to a Chinese fabric corporation, for mass reproduction and distribution through their streetwear brand, INFLATION.
Founder & Creative Director
Arvin Allen Co
Co-Founder & Creative Director
Bridge Burner's Union
January 2015 ~ April 20172 yrs4 mos- Co-founded an underground hip-hop record label based in Vancouver, Canada. - Conceptualizing new creative campaigns & executing creative decisions. - Artist Image & Brand Specialist, PR & Media
Display Dynamics Ltd
January 2015 ~ September 20161 yr9 mos- Graphic production and conceptual design for a variety of clients and in-house projects. - Assisting Production team with quality control and colour matching. - Exhibit and trade show design - Working with large format graphics for signage and booths - Social Media Integration and Management - Promoting and creating graphic assets for in-house promotions and marketing campaigns - Master proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) - Hootsuite experience - Marketing Campaign Conceptualization and Integration
Freelance Graphic & Web Designer
June 2009 ~ August 20145 yrs3 mos- Multimedia graphics and design, developing promotional materials and brand identities of several bands and artists. - Event promotion, and music marketing. - Merchandise and Product Design. - Tour and concert planning. - UX Design and Audio Engineering. - Videography and Motion Graphics. - Data Analysis and Artist Management.
Contract Graphic Designer
The Weekly Bean
September 2013 ~ February 20146 mos- Conceptual Design - Advertising and Marketing - Redesigned the editorial layout and flow of the publication A 6-month in-house designer contract for a small town news publication.
Visual College of Art & Design Vancouver
2011 ~ 2014
St. Anthony's Catholic School
High School Graduate, 3.8/4 GPA
2000 ~ 2013
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