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Summary:
Skilled and experienced Marketing Planning and Project Managing focused on growing subscription-based business. Experienced in identifying market trends and customer needs to create highly-targeted marketing campaigns. 

Highlights:
Multi-media marketing, Customer service, Trade shows, Skilled negotiator, Sales Force, Media relations, Special events planning, Project Management

TamKang University

National ChungHsing University

Marketing Manager

Chen-Ju Hu

聯誠寵物有限公司

Digital marketing manager

Lead a team developing and executing multi channel marketing strategy for Petzoo pet food distributor promoting Farmina in the Taiwan market.

*Promote and implement Farmina nutrition program from zero to stably growing participants.
*Improve ads performance to drive more traffic and sales. (ROAS from less than 1 to more than 2.)
*Re-align the company's purpose by clarifying the company's mission, vision, and core values, and plan marketing goals and strategies accordingly.

台灣新北市

1. Plan, direct, or coordinate marketing programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.
2. Website marketing , such as building an official website for company in cooperation with engineers and designers to promote products and building an on-line shopping mall.
3. Launch marketing campaigns or exhibitions to promote products.
4. Arrange sponsorship activities to increase the reputation of the company and the products.

Leadstar Life Ltd.

Manager of Marketing and Promotion

1. Coordinate all the resources to meet the needs of enterprises to implement projects for government precisely and efficiently. 
 2. Ensure that all projects are delivered on-time, within scope and within budget. 
 3. Manage the relationship with the client government and all companies involved in the relevant projects. 
 
 4. Develop a detailed project plan to monitor and track progress.

Taiwan Design Center

Project Manager

1. Farming
2. Customer Service
3. Therapy

Working Holiday

Casual work

1. Marketing campaign planning, executing and budget controlling for music school department. 
 Sales from year 2007 to 2011 raised 17% 
 
 2. Annual sales budget planning and evaluating. 
 3. Local and International music events planning and execution.

Yamaha Music & Electronics Taiwan Co., Ltd

Music Planning Chief

1. Researched, negotiated, implemented and tracked advertising and public relations activities. 
 2. Organized public appearances, lectures and exhibits to increase product awareness. 
 3. Planned and organized corporate media and other special events.

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