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I am a product designer.
I like things that are logical, orderly, and aesthetically pleasing. On the basis of clear and stable construction, creating exquisite details is the basis of product design principles.
I have more than 5 years of UIUX work experience, focusing on creating innovative products to achieve a smooth user experience, and enhancing the value and business goals of the company. Planning products with quantitative data-driven and qualitative user research to build successful and solid products.

Check more about my portfolio on Behance:
https://www.behance.net/tsaichengen15610

Awards:

- 2014 CID Annual Design Conference_Outstanding paper

- 2014 GREAT DESIGN Competition, toy design group_Silver award

國立台灣科技大學 National Taiwan University of Science and Technology

Awards:

- 2013 Youth Innovative Design Festival, Product Design_Special enterprise award

- 2012 KYMCO Motorcycle Design Competition Cup_nomination

- 2011 Bone Award Design Competition_ nomination 

國立高雄師範大學 National Kaohsiung Normal University

Senior Product Designer

Chengen Tsai

Gogolook

台灣台北市

-- About The Role:

1. User research: Quantitative questionnaires, user interviews, usability testing, and data behavior tracking.
2. Data-driven product planning
3. UIUX design: including Android, ios, RWD cross-platform devices
4. Visual design: event landing page design, event Banner visual design


--Product responsibilities:

2019 
- Responsible for the Hero 3.0 product, from 0 to 1 revision design. Included three platform product function design, marketing functions (Zero-dollar challenge mechanism, recommendation mechanism, group buying mechanism), iterative optimization through user research, cross-enterprise cooperation tutoring function,
Landing page design for abroad marketing (Japanese market).

2022 
- Responsible for the integration and optimization of the entire VoiceTube product line design. This included tracking user behavior from data, proposing optimized designs for the company's targets, improving Leaner behavior and sales, and improving product value optimization. 
- Responsible for B2B-related optimization design related to campus institutions.

Others 
- Responsible for the establishment of the company's brand vision and design guideline library management.

VoiceTube 紅點子科技股份有限公司

About The Role:
- Constructing feature designs (wireframes, conceptual diagrams, task flows, storyboards, etc.) that outline present conditions and proposed solutions to gain strategic alignment and encourage innovation within the team and across teams.
- Cooperate with Visual designers and Researchers for a great experience and solid design for users then
- Partnering with development teams to drive the feature to be implemented in successful and great experiences.
- Participating in or leading design-thinking exercises to cook out innovation and problem-solving ideas for the organizational future.
 
Project responsibilities:
- Smart display / Phone feature design 
- Dynamic Active Noise Cancellation / Phone feature upgrade 
- Viveport Arcade Centre Management / PC app design 
- Viveport for China / Phone app design 
- Phone overall maintenance
- AR device interaction 
- IoT/AR concept / proposal
- Service app / Phone app design 


HTC 宏達國際電子股份有限公司

UX designer

2016/09 - 2016/10 
Responsive website design for a charity organization: Optimizing the visual design to increase legibility for the charity introduction.（Visual design、Web design）

2016/08 - 2016/09 
POS website interface of the breakfast shop:
Investigate the Pros and Cons of current POS systems, and suggestions for improvement of the original version.（UX design/Research）

2016/07 - 2016/08 
Proposal for the salon reservation system: Through the research by interviewing related workers and market positioning. Based on the survey results, construct the reservation process, and propose a conceptual system interface design.（UX design/Research）

2016/05 - 2017/03 
Visual identity system of the Saltwater District Office: Redesign the office logo, business cards, indicators for events, table cards, briefing templates, and event souvenirs.（Visual design）

2014/06 - 2014/09 
Flexible display prototype design: For demonstrating the application to mobile devices for an exhibition.（ID）



Freelancer

UIUX designer

1. Cooperate with intern mate to construct a proposal for optimizing the cloud storage app for enterprise. Focus on file encryption and folder management. Output the great experience flow in wireframe for developer teams.

2. Realize the current product flow and draft a Customer Journey Map for internal discussion to increase efficiency with PMs and developers.

Chengen Tsai 的社群動態