As the head of strategy, engineering, and physical health product teams, I have overseen several successful initiatives : - Leading several hybrid project - Transformed the team's operations from waterfall to 100% scrum - Established a data team to create new data infrastructure, including data sets, data pipelines, models, and new business opportunities.

KKBOX Group - KKTOWN & KKTV Head of Marketing Key Achievement • Successfully launching the KKTOWN app and achieving 1 million downloads within the first year. • Exploring different business models, such as B2B and KKBOX VIP EC site...etc with the team. • Streamlining the KKTV marketing team and forging strong relationships with online and offline media, resulting in significant cost savings.

Key Account : Coca-Cola, Cerebos, Sony Pictures, Red Bull, Crocodile, Pokerstars, Malaysia Airline Key Achievement Leading a hybrid planning team to provide strategies and new media plans Building a new social team and a new revenue stream Launching successful games - PokerStars, 笑傲江湖, 新龍之谷, 神鬼幻想, 部落遠征…

Key Achievement Revamping website from a forum site to a female orientated portal and grew 50% sales Developing physical product such as diet products, healthy socks, cosmetic masks Creating new business model to leverage all resources in two companies for product sales

Key Achievement Initiating branding, CRM and sales strategy plan Managing engineering, content and creative team to build efficient working flow & process Leading 2010 website revamp which lift the sales for more than 300%

Key Achievement Building new revenue share business model which lifted the yearly revenue 80% Initiating the industry strategy and holding seminar to build client confident toward Yahoo Launching the revamp and summer game show that created extremely high revenue record

Key Achievement Leading the 2008 New MaJiang Launch campaign Establishing CRM segmentation plan and VIP programs Holding theTaipei game show in my 2nd month of join the company

Key Achievement In charge of 2006 game revamp that increasing the stickness and awareness to Yahoo game Launch Kart Rider and BnB which accelerate the channel revenue Building Yahoo e-marketing site and charity channel

Key Achievement In charge of CRM and VIP programs for Motorola which successful lifted the brand loyalty Building consumer segmentation for Motorola building marketing and sales strategy Structuring Taiwan Mobile VIP program and website

Eagle Process Company that import industry machine for chemical or Power Company, I learned the international trading skill, client service and B2B business model. My key work was to contact with regional factory and shipping the equipment to client. Communication and negotiation skill is very important in this job. For different needs, how to cost down was one of my works.