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-6 years of experience in marketing field, including brand marketing, product marketing, trade marketing and CRM management.
-Passionate about taking on new challenges, skilled in calm communicate and planning, resilient under pressure, and highly adept at executing and integrating tasks.

淡江大學

中國文化大學

Senior Marketing Specialist

楊雅捷 Christine Young

LUXASIA 盧亞股份有限公司

Senior Marketing Executive

I.	Product Marketing
-      Responsible for StriVectin, PeterThomasRoth, KORA ORGANICS and Supergoop!
-      Communicate with principal team to maximize product resources.
-      To identify the optimized product positioning based on local understanding.
-      To co-work with team to develop the communication idea & plan.
-      To co-work with digital/PR/social/EC team to make sure a well-planed & 360 plan is well executed.

II.	Trade Marketing
-      Develop and implement the trade marketing strategy to contribute towards brand growth targets and cross-category.
-      Lead the translation and execution of marketing strategy into impactful retailer programme, respecting and tracking
-      Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments.
-      Implement, monitor, and improve processes to link all marketing activities with the activities of commercial team.
-      Proactively work with department store landlords to maximum the brand exposure.

III.	Loyalty Program
-      Produce regular reporting and monitoring of trigger communication.
-      Monthly review customer membership upgrades/downgrades/birthday to provide related logistic support (ex. Upgrade gift, birthday gift, etc.)
-      Monthly check customers point liability by counter, allocate VIP redeem gifts to counters, and adjust the counter VIPG stock to ensure VIPG efficiency.
-      Assist manager to coordinate of the loyalty related customer query and complains consistency among Frontier-CDP-line OA.
-      Follow up the line OA CRM related functions maintenance.

台灣台北市

I.	Brand Marketing
-      Responsible for Triumph brand, total 188 full price stores and 5 outlet stores
-      Contribute to building and implementing a 360° external marketing strategy in consistency with the international brand development strategy
-      Take the marketing plan across all channels including controlled space, owned space, department stores, wholesale. 
-      Deliver and execute effective and innovative integrated campaign strategies and best-in-class communication concepts aligned to KPIs, target audience, brand values and positioning, and ensure tracking and reporting of results. 
-      Brief and project manage agencies in regional development of the campaigns, programs. 
-      Align local country marketing teams to central strategies and programs.
-      Delivered VM strategy aligning with global guideline throughout the store.

II.	Budget Management
-      Efficiently utilize A&P budget to enhance profitability/KPI of responsible products through marketing tools.
-      Manage A&P budgets, expenses, and invoices for all activities to ensure accurate, up to date records.

III.	Loyalty Program
-      Collaborate with CRM team to ensure integrated campaigns are executed smoothly and on time.
-      Support loyalty program communication design and counter display (ex. Brand Day counter display)
-      Assist manager to coordinate of the loyalty related customer query and complains consistency among Frontier-CDP-line OA.

Triumph International

Retail Marketing Specialist

I.	Channel Management & Trade Marketing
-      Develop the execute trade marketing campaign including loyalty programs.
-      Initiate, plan and execute different trade promotion strategies to meet the sell-out target.
-      Monitor and evaluate the effectiveness of trade promotions and in-store promotion to determine whether these meet the company objectives and make recommendations for future promotions.

II.	Product Merchandising
-      Responsible for Hallmark Babies, total 23 full price stores and own e-commerce website.
-      Analyzed product sell-through and managed order and inventory to optimize stock rotation and sales opportunities.	
-      To co-op with sales team to gather market insights and fulfilled market needs based on different customer profiles.
-      Monitored stock movement, implemented stock transfer, and requested replenishment from principal warehouse to achieve greater sales.
-      Collaborated with principal merchandising team to select and plan assortment based on local market demands and historical sales performance.
-      Planned and developed merchandising strategy to support sales target.

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