*Steer and strategize the direction of the 4 men product and UX team in terms of setting team annual OKR, product roadmap planning, product requirement design and definement *Introduced 5 hardware products including smart hub, water detector, motion sensor, entry sensor and smart lock and 3 software products including business web portal, consumer mobile app and installer app within one year of timeframe *Led the UX team to conduct larger scale user testing (100+ overnight qualitative/quantitative) to gain analytical insight for product design improvement

*Set mid-high product level go to market strategies through self-designed financial forecast data analysis models *Collaborated with 5+ Chinese suppliers to design and deliver 3 innovative smart home devices to market *Secured 1+ year business contracts with sales channels Amazon, Newegg, Walmart, Home Depot and 3 nationwide consumer electronics distributors *Elevated brand equity through defining PR and digital marketing strategies on the internet, Facebook, Youtube, Google Adwords, Adsense and Amazon Ads *Enhanced App total download by 70% through analyzing the insights gathered from Google Analytics to improve user interface/flow

*Managed product development and support of 6 product lines including industrial display system, digital signage players and all in one service touch computers within retail, hospitality, medical and transportation sectors *Collaborated with sales and marketing team to define and execute go to market strategies which generated $500K+ monthly average revenue *Maintained ongoing project pipeline to ensure timely delivery of result to hit critical customer milestones such as ES delivery, pilot run and MP delivery *Worked with product development team to improve product design based on customer feedback, RMA feedback, failure analysis and market research

*Managed 15 employees across business development, product development, operations and marketing teams *Guided business development team to land 100+ accounts across retail, hospitality, medical and transportation sectors *Represented company at tradeshows such as Computex, Hospitality Technology Expo, Campus Party, Seedstar World and Meet Taipei *Conducted user experience research and interface/flow A/B testing to improve product satisfaction rate by 40% *Utilized digital marketing strategies and growth hack techniques to generate 60K+ mobile App downloads *Established relationships with 10+ major Taiwanese medias and spearheaded cost-efficient PR practices

*Led a 5 men development team of game developers, artists and designers *Initiated 5+ mobile game projects, designed user interface, stages and balanced game settings based on collected data analytics *Embraced agile development practice Scrum, utilized Jira system for ticketing and bug reporting *Utilized Sketch similar internal wireframe tool to undergo interface/flow A/B testing *Collaborated with Marketing, Finance and Business Development Departments to direct the administration of 2 games into the global App market