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Diana Carolina Casas
Research Analyst|Digital Marketing Specialist
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Diana Carolina Casas

Research Analyst|Digital Marketing Specialist
Digital Marketing Specialist with a MSc in Consumer Psychology. Over 6 years of experience in content marketing, social media, UX research, and market research. Passionate about finding new insights through Social Media and UX research that can shape new business models.
Andiamo
Seattle Central College
Seattle, WA, USA

Professional Background

  • Current status
    Employed
  • Profession
  • Fields
    Non-profit
  • Work experience
    4-6 years (2-4 years relevant)
  • Management
  • Skills
    ux research
    Content Marketing
    Canvas
    Facebook Ads Manager
    Slack
    Trello
    photoshop
    WordPress
    SEMrush
    Ahrefs
    pitchbox
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Social Media Coordinator/Digital Marketing Associate
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

Business Owner and Entrepreneur

Jun 2016 - Oct 2020
4 yrs 5 mos
www.andiamoavolare.com Converted leads and increased sales by 25% through Wordpress site optimization and A/B testing on social media. Increased Facebook and Instagram page traffic by 20% through an effective social media strategy and an optimized social media calendar. Developed and implemented social media strategies to create a strong brand presence across social media platforms as well as to increase engagement and conversion rates.

Link Builder

Jan 2018 - Dec 2018
1 yr 0 mos
Managed various email campaigns, including template designs, calls to action, and content to create long-lasting partnerships and/or traffic towards landing pages, social media, and others. Built and implemented Inbound Marketing strategies that increased website traffic by 80% Positioned 40% to 60% of the site's pages on Google s top ten through link building strategies such as guest posting and broken backlinks.

Behavior Professor

Jan 2017 - Jan 2018
1 yr 1 mo
Redesigned the Consumer Behavior English Module and coordinated more than 25 students' marketing and consumer behavior projects. 910 8th Avenue, Apt 1015 Seattle, WA 98104 206.335.9819 [email protected] www.linkedin.com/in/diana-casas

Education

Bachelor of Business Administration (BBA)
Global Business Short
2019 - 2020
Master of Science (MS)
Consumer Psychology with Business
2012 - 2014
MSc Consumer Psychology with Business
2012 - 2014