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With more than 20 years management and marketing experience in entertainment industry, incl: product sales, content creating, title launch, brand management and strategy, Engage partnerships with theme cinema, such as Dolby Cinema, Osim, Sealy, Luxe, MX4D, Shin Kong Mitsukoshi Department Store, Muji, 3C products, cosmetics, banking, Budget planning and control...etc. I enjoy working in a team-oriented and fast-paleoenvironment.

Hochschule für Künste Bremen

Manager

Ya-Chun,Yu

Kuang San SOGO Department Store

Head Of Cinema Development

台灣台中市

Managed cinema relationships with every single film: Theatrical Marketing,Title Promotions, Publicity, Online and integrated campaigns with cross-border Cooperation across 10+ brands/year, incl:
•	Collaborates with brands to provide unique movie-watching experiences: Dolby Cinema, Osim, Sealy, LuxeRealD, MX4D.
•	Managed 30+ external vendors to implement marketing projects.
•	Create or Build Business partnership /non-operating income development:
1.Banking per year $15,000,000(2015-2022)
2.Advertisement/print ads per year $6,000,000(2015-2022)
3.Facility rental /Film festival per year $3,700,000(2008-2022)
•	Title film festival planning & collaborates with many different shopping malls (incl: parent company / Shin Kong Mitsukoshi Department Store), cosmetics and 3C products brands.
1.Each international film festival brings about 90,000 additional visitors. (2015-2020 brings about 1,620,000 additional visitors)
•	Daily analysis with incl: box office, every tickets type performance, and recommended solutions.
•	Researched and pitched to partners, managed development and execution every possibility channel campaign which on-creased box office.
•	Managed content strategy via C2B,B2B and O2O for cinema:
1.Films release planning, terms and conditions negotiations.
2.Title film festival planning.
3.Movie licensed merchandise researching and development.
•	Manage budgets, timelines, contract negotiation, and vendor/agency relationships.
•	Defined strategic plan of new branch openings.
1.2020.07 Taoyuan, Jungli (the 4th site)
2.2021.11 Taipei, Tianmu (the 5th site)
•	Film Investment and Development analysis.
1.Back to the Good Times / 2018
2.Detention /2019
•	Box office Market survey (research/analysis/forecast)
•	Brand Management: Corporate Identity System (MI / BI / VI) management
•	Managed the Communications team in the planning, execution, and coordinations of all PR activities.


Ya-Chun,Yu 的社群動態