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A solutions driven leader with a proven track record of translating complex data into streamlined B2B and direct to consumer strategies. Grounded in his expansive sales experience, he excels under pressure with his ability to identify and execute multi-million-dollar business development opportunities. Eliav earns a seat at the table wherever he serves.

Interacted and surrounded myself with like minded people, creating the most efficient and productive atmosphere possible.

Columbia College Chicago

Maintained effective networks with various organizations including fraternities, sororities, intramural programs, dorm halls, and professors and other UO staff.

University of Oregon

Vice President of Sales

Eliav Benjamin Cohen

Peregrine Precision Systems Inc

• Investor relations 
• Responsible for all business entities' revenues 
• Developed PPS sales and marketing team's 5-year scale up plan P&L
• Successfully completed first business development M&A acquisition 
• Refinery: Progressed cannabinoid offerings, pricing tiers and sales materials
• Refinery: Created comprehensive client on-boarding experience 
• CDMO: Installed best sales practices, SOPs, and resource center for highest business success
• CDMO: Created a highly skilled, diverse, professional team and culture
• Provide monthly sales updates to PPS Board

Building Cannabis 2.0 
 
Eliav Cohen has six years of cannabis sales and business development experience gained through his executive role at Select, the leading cannabis oil brand, acquired by Curaleaf. During his time at Select, Eliav expanded the brand into 12 states and three countries, spearheading national and international partnership efforts. As Select’s top revenue producer with over 100 million in regulated sales, Eliav developed and leveraged key client relationships to grow marketshare. Eliav managed and mentored state sales directors to help them achieve revenue goals and developed onboarding training for incoming executives and clients. During the last year at Curaleaf, Eliav led supply and demand forecasting in key expansion states and installed national partnership programming systems.

Cohen Connection

Owner

• Investor relations
• Refined sales process and client on-boarding experience
• Held key role in MRX Technologies rebranding 
• Updated sales training and installed sales resource center for better team performance 
• Improved sales and marketing collateral 
• Built and manage sales forecast, pipeline and monthly / quarterly reporting
• Created a collaborative, open minded, energetic, hungry sales team
• Mentoring team members on operational best practices, company ethos, and business politics to be their best professional selves.

MRX TECHNOLOGIES

• Expanding the Select brand nationwide.
• Leading national MSO partnerships.
• Top revenue producer (100+ million)

Eliav Cohen has six years of cannabis sales and business development experience gained through his executive role at Select, the leading cannabis oil brand, acquired by Curaleaf. During his time at Select, Eliav expanded the brand into 12 states and three countries, spearheading national and international partnership efforts. As Select’s top revenue producer with over 100 million in regulated sales, Eliav developed and leveraged key client relationships to grow marketshare. Eliav managed and mentored state sales directors to help them achieve revenue goals and developed onboarding training for incoming executives and clients. During the last year at Curaleaf, Eliav led supply and demand forecasting in key expansion states and installed national partnership programming systems.

Curaleaf

Senior Director

• Leading national sales team.
• $100mm+ in regulated market sales.

Cura Cannabis Solutions

Senior Director, Business Development

• Top revenue producer at Cura Cannabis Solutions.
• Responsible for $30mm+, 11%+ of annual sales revenue.
• Business Development team lead for expansion.
• Help oversee top International CBD partnerships.
• Guide key White Label partners on sales trends, product SKUs, sell-through initiatives and education.
• Train and mentor key sales personnel.
• Manage all major platinum accounts and sales partnerships.
• Work with CEO, President and SVP to meet company sales goals.
• Established Eaze partnership: first B2B partnership and biggest sale in company history.

Director of Business Development

• Responsible for all wholesale partnerships and sales.
• Doubled wholesale clients from 11 to 22 in one month.
• One of four employees out of 130 selected for California launch.
• Created new Cura Cannabis Solutions website.

Wholesale partnerships include Chalice Farm, Grön Chocolate, Wyld Edibles, She Don't Know, Smokiez, Wana, Laurie & MaryJane, Botanica PDX, Gaia Bounty, Medicine Farm Botanicals, Jolly Greens, Sconed, That Taffy & Reefer Rolls, and more.

Business Development Manager

• Responsible for acquiring all brands to be promoted and marketed on The Daily Leaf's website.
• Executed and facilitated all media creation and edits for brands under The Daily Leaf.



The Daily Leaf

Director of Brand Relations

• Oversaw all digital and physical marketing materials and campaigns.
• Oversaw all digital and print advertisement materials and campaigns.
• Managed all email communications.
• Responsible for $25K quarterly marketing /advertisement budget.
• Developed and maintain all social media channels (grew Twitter from 380 to 1150+ followers, IG from 289 to
4450+ followers).
• Advised on all product buying and inventory control.
• Established strategic B2B partnerships to create better brand value, profit sharing and company exposure.
• Initiated cross promotions, product deals, and daily and weekly sales with top selling and established brands in Oregon.
• Sought out new upcoming high-end concentrate and edible brands to exclusively sell these products at Human Collective.
• Managed all in and out of store events hosted or sponsored by Human Collective.
• Managed all in-store promotions, drawings, and giveaways.
• Developed new customer referral and customer loyalty point programs.
• Built strong relationships with highlighted vendors that allowed greater exposure and sales for specific products.

The Human Collective (THC) Dispensary

Director of Sales and Marketing

• Top sales person; $840K in 7 months.
• Designed and detail all B2B marketing assets in digital and print.
• Created marketing proposals and pitch decks to acquire new brands and products for distribution.
• Obtained White Label Extracts, Clear Path and Hive Honey for distribution in Oregon.
• Facilitated, capture, and edit all photography and film for brand, product and promotional media.

GreenSea Distribution

Sales and Marketing Manager

• Oversaw all digital and physical marketing materials and campaigns.
• Managed all industry networking events OCBC hosted or sponsored in the state of Oregon.
• Facilitated all new member onboarding logistics and support.
• Built strong relationships with statesmen and governmental parties to benefit the organization.
• Responsible for all communications with OCBC members, external parties and and government officials.
• Secured ten new members in two weeks, including TaylorMade Golf.
• Responsible for all email communications regarding legislative updates, regulatory updates, industry news and internal OCBC updates.
• Helped strategize and execute the first Cannabis agriculture competition and winner’s displays at the 2016 Oregon State Fair.

Oregon Cannabis Business Council OCBC

• Placed Palo Alto's CEO as a mentor and featured panelist at this years SXSW's Accelerator Pitch Competition.
• Built relationships with SXSW where LivePlan is used during their annual Accelerator Pitch Competitions as both a scoring and pitch presenting guide.
• Maintain strong relationships with high profile organizations and companies, ensuring smooth B2B transactions.
• Designed the Princeton Entrepreneurs'​ Network website featuring past and upcoming Annual Conferences and Business Plan Competitions.
• Created and strengthened relationships with various industry leaders and tastemakers for content creation for Palo Alto's Bplans blog.

Palo Alto Software

Assistant to CEO/Business Development Associate

• Planned and implemented events and concerts; built relationships with venue executives; and ensured smooth operations.
• Promoted Brooks Robertson through various social media communication outlets, increasing concert attendance and online following.

BrooksRobertson.com

Artist Manager

• Utilized exceptional customer service skills, sales techniques, and product knowledge to connect customers with the right product and drive sales.
• Maintained knowledge of all store departments and be able to perform all cash register transactions and shipping and receiving duties, stock the floor, perform cleaning duties, and build visual displays.
• Provided product knowledge expertise for consumers and other associates.
• Seeked an ongoing training and education to further develop advanced-level product and retail knowledge.
• Assisted Leads and Managers in training associates.
• Assisted with loss prevention efforts by providing proactive customer service.
• Possessed special expertise or advanced knowledge about a specific category or type of product.

Nike

Product Specialist

• Assisted in studio production, equipment and sound maintenance, and music and beat development.
• Managed all online activities including, but not limited to, email, social media, website enhancement, brand, image, and market expansion.

Fox & The Mule LLC

Executive Assistant

• Devised marketing strategies with executives and interns through the innovative and imaginative exchange of ideas.
• Wrote reports describing and analyzing financial and marketing industry trends for MGK and French Montana.
• Processed detailed paperwork, coordinating and collaborating on event logistics, and managing team duties.

Bad Boy Entertainment

Executive Office

• Developed methods for online marketing and sales for the brands associated with Red Car Records.
• Created strategies for the music industry to thrive during digitalization of the industry.

Red Car Records

Assistant to Manager

• Assisted in guerrilla marketing campaigns and online sales of Nike products.
• Developed 12 community based marketing proposals for Nike products and athletes.
• Established relationships with local nonprofit organizations for track and field fundraisers.
• Handled athletes logistics in registration and orientation at the University of Oregon.

Track and Field Trainee

• One of fifteen students selected nationally for an intensive two-week music business program.
• Gained insight from producers, music critics, event promoters, managers, entertainment lawyers, marketing/advertising agencies and other insiders about careers and paths in the music industry.
• Increased knowledge regarding issues during the digitalization of the music industry.

Eliav Benjamin Cohen’s posts