Avatar of Eliav Benjamin Cohen.
Eliav Benjamin Cohen
Vice President of Sales
ProfileResume
Posts
0Connections
Print
Avatar of the user.

Eliav Benjamin Cohen

Vice President of Sales
A solutions driven leader with a proven track record of translating complex data into streamlined B2B and direct to consumer strategies. Grounded in his expansive sales experience, he excels under pressure with his ability to identify and execute multi-million-dollar business development opportunities. Eliav earns a seat at the table wherever he serves.
Peregrine Precision Systems Inc
Columbia College Chicago
Portland, OR, USA

Professional Background

  • Current status
  • Profession
    Business Development
  • Fields
    Pharmaceutical / Biotech
  • Work experience
    More than 15 years (10-15 years relevant)
  • Management
    I've had experience in managing 15+ people
  • Skills
    Word
    PowerPoint
    Excel
    Sales & Marketing
    Business Development
    Partnerships Development
    Forecasting
    Strategy Development
    Strategic Partnerships
  • Languages
    English
    Native or Bilingual
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Remote Only
  • Desired positions
    Vice President of Sales
  • Desired work locations
  • Freelance
    Full-time freelancer

Work Experience

Vice President of Sales

Jan 2021 - Present
• Investor relations • Responsible for all business entities' revenues • Developed PPS sales and marketing team's 5-year scale up plan P&L • Successfully completed first business development M&A acquisition • Refinery: Progressed cannabinoid offerings, pricing tiers and sales materials • Refinery: Created comprehensive client on-boarding experience • CDMO: Installed best sales practices, SOPs, and resource center for highest business success • CDMO: Created a highly skilled, diverse, professional team and culture • Provide monthly sales updates to PPS Board

Owner

Nov 2014 - Present
Building Cannabis 2.0 Eliav Cohen has six years of cannabis sales and business development experience gained through his executive role at Select, the leading cannabis oil brand, acquired by Curaleaf. During his time at Select, Eliav expanded the brand into 12 states and three countries, spearheading national and international partnership efforts. As Select’s top revenue producer with over 100 million in regulated sales, Eliav developed and leveraged key client relationships to grow marketshare. Eliav managed and mentored state sales directors to help them achieve revenue goals and developed onboarding training for incoming executives and clients. During the last year at Curaleaf, Eliav led supply and demand forecasting in key expansion states and installed national partnership programming systems.

Vice President of Sales

Jan 2021 - Oct 2021
10 mos
• Investor relations • Refined sales process and client on-boarding experience • Held key role in MRX Technologies rebranding • Updated sales training and installed sales resource center for better team performance • Improved sales and marketing collateral • Built and manage sales forecast, pipeline and monthly / quarterly reporting • Created a collaborative, open minded, energetic, hungry sales team • Mentoring team members on operational best practices, company ethos, and business politics to be their best professional selves.

Senior Director

Mar 2020 - Nov 2020
9 mos
• Expanding the Select brand nationwide. • Leading national MSO partnerships. • Top revenue producer (100+ million) Eliav Cohen has six years of cannabis sales and business development experience gained through his executive role at Select, the leading cannabis oil brand, acquired by Curaleaf. During his time at Select, Eliav expanded the brand into 12 states and three countries, spearheading national and international partnership efforts. As Select’s top revenue producer with over 100 million in regulated sales, Eliav developed and leveraged key client relationships to grow marketshare. Eliav managed and mentored state sales directors to help them achieve revenue goals and developed onboarding training for incoming executives and clients. During the last year at Curaleaf, Eliav led supply and demand forecasting in key expansion states and installed national partnership programming systems.

Senior Director, Business Development

Jun 2019 - Mar 2020
10 mos
• Leading national sales team. • $100mm+ in regulated market sales.

Director of Business Development

Oct 2017 - Jun 2019
1 yr 9 mos
• Top revenue producer at Cura Cannabis Solutions. • Responsible for $30mm+, 11%+ of annual sales revenue. • Business Development team lead for expansion. • Help oversee top International CBD partnerships. • Guide key White Label partners on sales trends, product SKUs, sell-through initiatives and education. • Train and mentor key sales personnel. • Manage all major platinum accounts and sales partnerships. • Work with CEO, President and SVP to meet company sales goals. • Established Eaze partnership: first B2B partnership and biggest sale in company history.

Business Development Manager

Nov 2016 - Oct 2017
1 yr 0 mos
• Responsible for all wholesale partnerships and sales. • Doubled wholesale clients from 11 to 22 in one month. • One of four employees out of 130 selected for California launch. • Created new Cura Cannabis Solutions website. Wholesale partnerships include Chalice Farm, Grön Chocolate, Wyld Edibles, She Don't Know, Smokiez, Wana, Laurie & MaryJane, Botanica PDX, Gaia Bounty, Medicine Farm Botanicals, Jolly Greens, Sconed, That Taffy & Reefer Rolls, and more.

Director of Brand Relations

Apr 2016 - Dec 2016
9 mos
• Responsible for acquiring all brands to be promoted and marketed on The Daily Leaf's website. • Executed and facilitated all media creation and edits for brands under The Daily Leaf.

Director of Sales and Marketing

Jan 2016 - Dec 2016
1 yr 0 mos
• Oversaw all digital and physical marketing materials and campaigns. • Oversaw all digital and print advertisement materials and campaigns. • Managed all email communications. • Responsible for $25K quarterly marketing /advertisement budget. • Developed and maintain all social media channels (grew Twitter from 380 to 1150+ followers, IG from 289 to 4450+ followers). • Advised on all product buying and inventory control. • Established strategic B2B partnerships to create better brand value, profit sharing and company exposure. • Initiated cross promotions, product deals, and daily and weekly sales with top selling and established brands in Oregon. • Sought out new upcoming high-end concentrate and edible brands to exclusively sell these products at Human Collective. • Managed all in and out of store events hosted or sponsored by Human Collective. • Managed all in-store promotions, drawings, and giveaways. • Developed new customer referral and customer loyalty point programs. • Built strong relationships with highlighted vendors that allowed greater exposure and sales for specific products.

Sales and Marketing Manager

Apr 2016 - Nov 2016
8 mos
• Top sales person; $840K in 7 months. • Designed and detail all B2B marketing assets in digital and print. • Created marketing proposals and pitch decks to acquire new brands and products for distribution. • Obtained White Label Extracts, Clear Path and Hive Honey for distribution in Oregon. • Facilitated, capture, and edit all photography and film for brand, product and promotional media.

Director of Sales and Marketing

Nov 2015 - Jun 2016
8 mos
• Oversaw all digital and physical marketing materials and campaigns. • Managed all industry networking events OCBC hosted or sponsored in the state of Oregon. • Facilitated all new member onboarding logistics and support. • Built strong relationships with statesmen and governmental parties to benefit the organization. • Responsible for all communications with OCBC members, external parties and and government officials. • Secured ten new members in two weeks, including TaylorMade Golf. • Responsible for all email communications regarding legislative updates, regulatory updates, industry news and internal OCBC updates. • Helped strategize and execute the first Cannabis agriculture competition and winner’s displays at the 2016 Oregon State Fair.

Assistant to CEO/Business Development Associate

Jan 2014 - Jul 2014
7 mos
• Placed Palo Alto's CEO as a mentor and featured panelist at this years SXSW's Accelerator Pitch Competition. • Built relationships with SXSW where LivePlan is used during their annual Accelerator Pitch Competitions as both a scoring and pitch presenting guide. • Maintain strong relationships with high profile organizations and companies, ensuring smooth B2B transactions. • Designed the Princeton Entrepreneurs'​ Network website featuring past and upcoming Annual Conferences and Business Plan Competitions. • Created and strengthened relationships with various industry leaders and tastemakers for content creation for Palo Alto's Bplans blog.

Artist Manager

Sep 2012 - Dec 2013
1 yr 4 mos
• Planned and implemented events and concerts; built relationships with venue executives; and ensured smooth operations. • Promoted Brooks Robertson through various social media communication outlets, increasing concert attendance and online following.

Product Specialist

Mar 2013 - Jul 2013
5 mos
• Utilized exceptional customer service skills, sales techniques, and product knowledge to connect customers with the right product and drive sales. • Maintained knowledge of all store departments and be able to perform all cash register transactions and shipping and receiving duties, stock the floor, perform cleaning duties, and build visual displays. • Provided product knowledge expertise for consumers and other associates. • Seeked an ongoing training and education to further develop advanced-level product and retail knowledge. • Assisted Leads and Managers in training associates. • Assisted with loss prevention efforts by providing proactive customer service. • Possessed special expertise or advanced knowledge about a specific category or type of product.

Executive Assistant

Sep 2011 - May 2013
1 yr 9 mos
• Assisted in studio production, equipment and sound maintenance, and music and beat development. • Managed all online activities including, but not limited to, email, social media, website enhancement, brand, image, and market expansion.

Executive Office

May 2012 - Sep 2012
5 mos
• Devised marketing strategies with executives and interns through the innovative and imaginative exchange of ideas. • Wrote reports describing and analyzing financial and marketing industry trends for MGK and French Montana. • Processed detailed paperwork, coordinating and collaborating on event logistics, and managing team duties.

Assistant to Manager

Aug 2008 - Sep 2008
2 mos
• Developed methods for online marketing and sales for the brands associated with Red Car Records. • Created strategies for the music industry to thrive during digitalization of the industry.

Track and Field Trainee

Jun 2008 - Jul 2008
2 mos
• Assisted in guerrilla marketing campaigns and online sales of Nike products. • Developed 12 community based marketing proposals for Nike products and athletes. • Established relationships with local nonprofit organizations for track and field fundraisers. • Handled athletes logistics in registration and orientation at the University of Oregon.

2007 NOISE!

Jan 2007 - Dec 2007
1 yr 0 mos
• One of fifteen students selected nationally for an intensive two-week music business program. • Gained insight from producers, music critics, event promoters, managers, entertainment lawyers, marketing/advertising agencies and other insiders about careers and paths in the music industry. • Increased knowledge regarding issues during the digitalization of the music industry.

Education

Bachelor of Arts (BA)
Music Business Management
2011 - 2013
4/4 GPA
Description
Interacted and surrounded myself with like minded people, creating the most efficient and productive atmosphere possible.
Other
General Studies
2009 - 2011
4/4 GPA
Activities and societies
General Studies
Description
Maintained effective networks with various organizations including fraternities, sororities, intramural programs, dorm halls, and professors and other UO staff.