I am the creator and instructor for the Search Engine Optimization Basics and Intermediate workshops at Camp Tech's Toronto campus. Currently covering the basics of keyword research, on-page and off-page strategy, the role of content in SEO, website architecture, local search, and social. I've also lead corporate workshops, as well as workshops for the Digital Main Street initiative, in partnership with the Toronto Association of Business Improvement Areas (TABIA) and the City of Toronto.

As the SEO Manager at Looka, I oversaw the company's global organic search strategy and execution. I managed and grew a robust off-page SEO program, managing content production, and securing publications and backlinks from tier 1 websites, increasing rank and traffic across core keywords. I lead initiatives with the content, product, and data teams to conduct market research, producing original data to inform content-driven thought leadership for distribution. A/B and split tested landing pages to increase user sign ups and conversion rate. Also managed and grew the affiliate marketing channel.

Responsible for the overall strategy and execution for 200+ clients in a wide variety of industries from healthcare and legal to travel and entertainment. I managed a team of SEO specialists in house as well as a team of 150+ strategists, analysts, and developers at our international office.

Managing the local and national SEO strategy and execution for 200+ clients. Co-launched and managed the updated local SEO offering, trained the sales team, and scaled it into a measurable stream of recurring revenue. Also launched an add-on reputation management service targeting franchises.

Lead generation focused digital marketing and social media strategy for several top ranking local businesses in the home entertainment, roofing, athletic training, fitness, media, and printing industries. Advanced WordPress website development including theme customization, funnel set up, and eCommerce implementation.

Managed all digital marketing channels (SEO, PPC, social, email) for the Climax Media brand. I developed and pitched complex content-driven SEO strategies for fortune 500 companies in automotive, engineering, asset management, food services, pharmacutical, commercial real estate, technology, advertising and entertainment.

Residential and business client management within a fast-paced call centre. Responsibilities included rate plan optimization, mobile fleet activation and network troubleshooting, loyalty, and retention.