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Well-organized project manager with 7 years of experience in luxury retail operation, e-commerce and brand marketing/design. Experienced leader, problem-solver and communicator with proven record of successes in project-management, operational improvement and strategic planning. Possesses plenty of experience in stakeholder communication and cross-functional coordination.

National Cheng Kung University

Account Manager & Project Manager

洪啟洺

Pinkoi

Brand Acquisition Manager

▶ Boosted GMV by $60+ million through expanding the seller base with 400+ new acquisitions across diverse categories, generating a gross profit exceeding $10 million.
▶ Spearheaded agile development strategies to proactively identify growth potential in undervalued fields, outperforming all peers in terms of GMV for 30 consecutive months.
▶ Drove efficient acquisition and effective growth of well-known brands and hot-selling products through customized strategies based on sales data, consumer insights, and competitor analysis.
▶ Developed performance dashboards for team management with shared data and streamlined teamwork, replacing quarterly review with real-time monitoring while saving manpower by 75%.
▶ Scaled seller network and product diversity by consistently securing 15+ new sellers monthly with systematic onboarding, achieving a remarkable 90%+ signing rate.
▶ Extensive brand experiences across various consumer products, including creative goods, tech accessories, home furnishings, kitchenware, stationery, food and drinks, beauty and personal care.

台北市, 台灣

▶ Led 60+ marketing/design projects that generated $30 million in gross profit over 3 years, contributing to 50% of the company's total sales.
▶ Directed 20+ team members and vendors to create 300+ marketing assets, including pitch-winning packaging design and comprehensive re-branding materials, for 15 clients in China and Taiwan.
▶ Restructured company-wide collaboration, ensuring complete project records and 100% file validity while cutting software costs by 30% annually.
▶ Developed real-time dashboards for top management, enabling 100% visibility into project schedules, resource allocation, and financial performance.
▶ Extensive experiences across a wide range of fast-moving consumer goods(FMCG), including skincare, haircare, oral-care, ready-to-drink, and food products as well as media and entertainment.
▶ Transformed 2 clients into Top 3 accounts within 1 year by implementing upselling sales strategies and cultivating strong relationships, accounting for 40% company sales of year.

迷你麥斯企業有限公司

Project Manager

▶ Implemented an e-commerce project as a development consultant to shift offline-focused leading brands in fashion & cosmetics industries to an online consignment model.
▶ Achieved a remarkable 65% engagement rate in challenging categories (Fashion & Cosmetics) by presenting customized expansion solutions, leading to a 50% final conversion rate.

PChome Online 網路家庭

Business Development Project Supervisor

．Managed opening projects of 4 luxury boutiques built by 4 brands respectively by coordinating tight schedule and construction plan between 5-10 internal/external stakeholders.
．Coordinated internal stakeholders with brands and salespeople to hold 4 successful in-store events including grand celebrity party, VIP tea party, fur reception and made-to-order.

微風廣場實業股份有限公司

Operations Coordinator

．Ensured well-organized operation and satisfactory shopping experience on ground floor with supervision of 90+ salespeople.
．Conducted sales analysis, consumer research and competitor investigation for potential opportunity of business and sales improvement in collaboration with 16+ store managers.

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