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Decentralized Finance (DeFi) Deep Dive

Coursera

Decentralized Finance (DeFi) Primitives

Decentralized Finance (DeFi) Infrastructure

The Fundamentals of Digital Marketing certification

Google

Having 2 years of experience in community marketing, brand marketing, and digital marketing. Also, skilled in overseeing social media channels, creating engaging content, and executing effective advertising campaigns. Currently seeking opportunities in the Web3 or crypto industry!

國立臺北大學 National Taipei University

Marketing Associate

I-Min (Evan) Wu

ZALORA Group

Brand Executive

• Managing multiple ZALORA Taiwan social media channels, including Facebook, Instagram, TikTok, etc., collaborating with global team members to drive brand awareness in Taiwan. Among them, Instagram Followers grew by nearly 300%, and TikTok grew by nearly 5K followers
 
• Controlling and allocating 100k NTD monthly online advertisement budget on social media, also executing A/B testing to improve CPC and CPM 

• Planning and executing offline-related activities, e.g. street interviews, flash mob events

• Responsible for the content strategy and content production of Da0 Twitter account, increasing awareness of Da0, reach more than 3k people in total

• Researching the case study of “Web3 Commons”, e.g. Glo which is a stablecoin project focusing on solving extreme poverty

• Seeking new opportunities for Da0 to collaborate and invite potential projects to record the podcast show called "ut0pia" which is a program produced by da0 and co-released with Blocktrend, a well-known technology podcast in Chinese

g0v 零時政府揪松團

Da0 -  Social Media Marketing

- Social impact focus, especially in education.

[Online Marketing]
• Led 5 members, setting up team monthly KPI goals and Facebook content strategy
• Conducting 10+ career-sharing interview posts of various industries (e.g. FMCG, tech), leveraging Ads initiatives, and seeking collaborations with KOLs and enterprises (e.g. Garena, Uniqlo) to drive growth. The fan base grew 300% within a year

[Offline Campaign Marketing]
• Accomplishing offline campaigns from end to end, including planning, execution, and leveraging external resources. More than 100+ people participated

台灣台北市

GoGet 你的職涯夥伴

Marcom - Lead of Growth Team

[Social Media Marketing]
• Responsible for the channel of WOM marketing on Double Day, 18th and 25th campaign, aiming to raise brand awareness and create "social buzz" on different social media channels, e.g. Dcard, PTT. Achieving 28% above KPI during the 618 campaign
• Optimizing the growth of Shopee’s Facebook group by reorganizing content positioning, resulting in a 100k increase in members over 2022

[Qualitative and quantitative analysis]
• Analyzing the weekly SOV of competitors such as PChome and Momo, maintaining the No.1 position of Shopee’s SOV, and providing optimization suggestions for Shopee’s communication strategy

[Project Management]
• Integrating resources of the community team and collaborating with the cross-functional team to promote the “Return and Refund” service (蝦皮安心退) and free shipping service projects, the total impressions reach more than 1 million

Shopee 新加坡商蝦皮娛樂電商有限公司台灣分公司

• Analyzing and Optimizing the ADs performance of 3 different advertising objectives (conversion, engagement, click-through) on Facebook and Instagram. The performance of conversion ADs improve by 10% by using A/B testing

為台灣而教 Teach For Taiwan

Marketing Team – Data Analysis Volunteer

• Conducting 10+ competitive products analysis to observe the pros & cons of the current online course platforms
• Building the brand's official Instagram account from 0 to 1, including positioning, content strategy, and creating over 50 Instagram posts
• Initiating “Growth Plan” by leveraging the current trend, Instagram ADs, and cooperating with 2 language field KOL, the number of IG fans grew from 0 to over 1.3k in 40 days


I-Min (Evan) Wu’s posts