N3 complex B2B technology sales and marketing Microsoft, Cisco, Lenovo, Qlik, Automation Anywhere, HealthGrades, Bayer Pet Health, Bee Health, and Crop Sciences, Centers for Disease Control and Prevention (Agency for Toxic Substances and Disease Registry)

Provided end-to-end digital content expertise in working with nearly 100 corporate and field finance subject matter experts around the globe to develop thought-leadership content for a virtual internal hub based on the mobile-enabled Adobe Experience Manager (AEM) platform, with integrated Chatter-based communities. Provided end-to-end digital content expertise in working with nearly 100 corporate and field finance subject matter experts around the globe to develop thought-leadership content for a virtual internal hub based on the mobile-enabled Adobe Experience Manager (AEM) platform, with integrated Chatter-based communities. ● Launched more than 30 finance topics and communities of interest, including: revenue strategy and value sharing, optimizing marketing ROI, competitive analysis, supply chain and accounting. ● Created style guides, training materials and job aids. ● Monitored Chatter communities, measured contribution rankings and motivated community members toward achieving Top Influencer status. ● Supported corporate communications promoting finance team engagement, including executive announcements and town hall meeting talking points. ● Performed ongoing SEO, informed and evolved site taxonomy, optimized guided navigation and governed site content toward sustainability.

Vendor brands : Birkenstock, Dansko, Easy Spirit, Clarks, Hush Puppies, New Balance Proprietary brands : Stretchies, Podiatrist's Secret Responsible for developing the brand story, positioning and voice and tone of FootSmart as the expert provider of foot and lower body health solutions. ● Served as the company's first copy director, leading both editorial and promotional content strategy and copy execution across seven footwear and foot care verticals delivered through integrated channels including Web, email, social media, video, catalog and direct mail. ● Built and managed a team of five full-time writers at two levels. ● Led editorial policy, strategy, calendaring and original content development for the FootSmart blog, covering a wide range of lower body health topics. ● Interviewed podiatry subject matter experts and engaged with community stakeholders, including the American Diabetes Association, the Podiatry Institute and the Running Injury Clinic, to validate and share content. ● Delivered concepts and copy for a robust, highly segmented email program deployed to two million subscribers in support of $25 million in revenue annually. ● Working closely with the company owner, C level, print designers and merchandising partners, delivered copy for 51 catalogs annually of up to 100 pages each to a circulation of over 50 million customers.

Client sponsor brands : Target, Walmart, Rite Aid, P and G Hispanic, Colgate US and UK, Vicks US and UK, Clearblue UK, Kellogg's, extensive Pharma Cialis, Crestor, Cymbalta, Enbrel, Herceptin, Humira, Namenda, Nuvigil, Orencia, Premarin, Protonix, Rebif, Seroquel, Vyvanse, Xolair Collaborated closely with executive, marketing, sales team and sponsor client partners to develop the core WebMD brand story based on our health-engaged, purposeful mom audience. Leveraged the story across all internal communications and external pre-sales pitches. Built WebMD's first sponsored content department and first combined content and design department. Grew the function from myself as a sole contributor to a team of 15 full-time writers and designers responsible for 100s of health-related awareness and engagement campaigns a year in support of up to 200 million in revenue annually. Managed the development of sponsor products to monetize WebMD's first international destination, BootsWebMD UK . Created a method to break apart more than 20 copy and design variables across promotional drivers in order to identify patterns that enhanced performance and informed Creative best practices. ● Collaborated closely with executive, marketing, sales team and sponsor client partners to develop the core WebMD brand story based on our health-engaged, purposeful mom audience. Leveraged the story across all internal communications and external pre-sales pitches. ● Built WebMD’s first sponsored content department and first combined content and design department. Grew the function from myself as a sole contributor to a team of 15 full-time writers and designers responsible for 100s of health-related awareness and engagement campaigns a year in support of up to $200 million in revenue annually. ● Managed the development of sponsor products to monetize WebMD’s first international destination, BootsWebMD (UK). ● Created a method to break apart more than 20 copy and design variables across promotional drivers in order to identify patterns that enhanced performance and informed creative best practices.

● Created Home Shopping Network brand stories for “human brands,” concepting with Richard Simmons, Raquel Welch, Stephanie Seymour and Lauren Hutton. ● Responsible for the high quality of all online promotional and editorial content, managing a team of nine full-time producers and writers at two levels across 10+ verticals that contributed to 60% sales growth during my tenure. ● Served as business owner on custom content management system development and as content lead on executing a site-wide re-design that led to the most profitable quarter in HSN.com history, with a 28% sales increase.

Client brands : American Express, Delta SkyMiles, Allstate, Seagram's Margaritaville Tequila