Paid Campagin Consultant
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Paid Campaign Manager (Remote, Contractor)
May 2018 - Present4 yrs2 mosCreated and led strategic advertising plans for Knectek Labs’ different product lines, including wireless smart printer, Bluetooth tracker and smart trash bin, responsible for acquisition integration, lead generation, and retention initiatives. ♦ Acquired over 40,000 email leads under US$1.7 Cost per Lead, which saved up to 32% in the planned budget as original targeted Cost per Lead was US$ 2.5, for the new product launch. ♦ Achieved over 500% funded goal on INDIEGOGO by implementing the strategic paid campaigns. ♦ Increased sales by 35% on the Amazon platforms and created 2-time orders on the client’s e-commerce site by implementing new content strategies on ad campaigns. ♦ Achieved 4~5x Return on Ad Spend with optimized contents on paid campaigns, thereby improving the sales and revenue of the company ♦ Received more than 5,000 comments and 23,000 shares on paid contents, thus helping the client build more brand awareness and generating better social volume. Conceptualized and implemented creative initiatives to increase pipeline growth via the Facebook advertising campaigns.
Marketing and PR Manager
August 2016 - May 20181 yr10 mosReported directly to the CEO and led the small team of 3, responsible for leading multiple marketing campaigns of IoT products across platforms on both domestic and overseas markets. ♦ Oversaw crowdfunding projects on INDIEGOGO for North American markets and ZECZEC for Taiwanese markets. Optimized click-thru-rate to 8% on Facebook advertising and 32% open rate on email marketing, thereby speeding up the project to reach 100% funding goal of US$15,000 within 5 days. ♦ Designed and led all aspects of digital marketing campaigns across channels. Acquired 4-star-rating on Amazon review with partnership marketing events, thus increasing sales by 3-time during the e-commerce campaigns. ♦ Extend brand awareness and reached over 70,000 impressions via international tech media, including BRG, CoolWearable, Tech.co, by publishing the press release with the global PR firm. ♦ Led the team and successfully made the debut in international trade show presence in Berlin, IFA2016, and Las Vegas, CES2018. ♦ Spearheaded global e-commerce projects and large initiatives
Social Media & Brand Marketing Specialist
February 2016 - August 20167 mosCollaborated with clients to create and execute PR and marketing plans providing digital marketing, branding and project management expertise. ♦ Created over 165% growth and increased 13,000 followers on Facebook within 4 months with optimized content marketing, thereby improving the social engagements and expanding brand awareness of the company. ♦ Developed a viral video receiving over 1.92M reaches, 71,000 views, and 9,000 shares on Facebook within only one week with zero ad spend, which significantly speeded up the growth hacking paths of the company. ♦ Recognized as a top performer launching and executing large scale ad campaigns and leading online and offline events for partnership clients.
Cross-border e-Commerce Coordinator
August 2015 - February 20167 mosReported directly to the CEO, managed over 5 product campaigns for multiple e-commerce platforms ♦ Developed integrated marketing and public relations plans for products and services to various stakeholders including 10K membership base.
Bachelor of Business Administration (BBA)・Business Administration
2010 - 2014
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