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9+ years of experience in strategical PMO & Business Development. I've built and lead successful business units as ICT & digital project owner to expand revenue streams, grow sales channels and drive growth.

Achievement includes building & growing a commerce loyalty app to 100 billion+ rupiah in annual transaction recorded in 2 years, contributing to 11%+ YoY growth in user transaction.

My academic and professional career have allowed me to experience and grown within multiple cultures and countries such as Malaysia, Australia and Singapore to name a few.

Macquarie University

Taylor's College

Project Management | Business Builder | Entrepreneur

Felix Irawan

Noua Gaming

Co-Founder, Product & Strategy

*Noua Gaming is a subscription-based gaming service startup that enables our members to play on-demand console game securely anywhere, delivered by mail.

- Designed the strategical business direction, roadmap and processes.
- Built the operational procedure & logistics and overseeing the P&L and finances.
- Managed the development of the product; performed a research & analysis on gaming markets, customer preference & competitors; and setting up the price.
- Structured the branding & marketing strategy including building direct funnels, finding KOLs to partner with, go-to-market strategy, churning the ads copy and performing A/B testing.

*Dharma Bhakti Nusantara is an Internet (ICT) management consultancy firm that predominantly performs services to legacy industries to achieve business objectives through implementation of digital & tech solution.

>ACHIEVEMENT:

1. Build & lead ICT business projects (from ideation to operation) for clients to establish new revenue stream or garner efficiency ex: increase revenue by 120% from new digital sales; decrease annual energy cost by 30% from IoT integration, etc.
2. Closed a B2B deal with valuation 10 billion+ rupiah in the first half of 2020, despite the pandemic, with a few more deals totalling 50 billion+ rupiah in the pipeline.
3. Lead 3 teams (+ outsourcing): Business development & Intelligence; Sales & Marketing; and PMO to manage total 8+ portfolio tech projects from various industries: retail, hospitality, real estate, etc

>RESPONSIBILITIES:

1. Identify opportunities & develop business thesis, roadmap & strategy based on consolidated data insights and general trends for new business development as project owner/lead to generate new revenue streams, drive growth & grow sales channels.

2. Develop innovative business model; structure and oversee project's finance: P&L, Budget, Pricing, etc; and set up multiple negotiation roadmap and strategy to assure the successful closing of differing deals: sales, fundraising, sponsorship, partnership, etc.

3. Build high level brand & marketing strategy inc. Go-to-Market strategy, and oversee its execution to generate successful customer acquisition, retention and branding through multiple advertising channels and management of marketing agency.

4. Lead the operation of the business & execute operational strategy to meet business objectives milestones and KPIs (financial, quality, human aspect) with operational excellence.

5. Manage the interest of every stakeholders to ensure their buy-in and thus the success of the projects.

Dharma Bhakti Nusantara

Senior Business Development & Project Manager

*Jakarta International Hotels & Development (JIHD) is a conglomerate holding company whose portfolio include iconic subsidiaries such as Indonesia Stock Exchange, Bank Artha Graha, Artha Telekom & Pacific Place Jakarta.

>ACHIEVEMENT:

1. Built (from ideation to launch) and grew a commerce loyalty app that help 11%+ YoY increase to 100 billion+ rupiah in annual GMV recorded in 2 years.
2. Netted 5 billion+ rupiah annually in total value from alternative revenue services/products- annually set sales strategy (negotiation, pricing,etc) & its execution.
3. Reverse successive downtrend of YoY (+/-) -8% in foot-traffic to positive one: YoY +12%.
4. 2x its digital & social media presence in less than 1 year.

>RESPONSIBILITIES:

1. Set annual partnership and pricing strategy of the sales of multiple category: advertising tools and rental area (exhibition) based on syndicated data; oversee and execute the negotiation and sales; and manage key accounts to maintain good relationship.

2. Lead business units and implement operational strategy to ensure business objectives and KPIs (financial, quality, human aspect) were met operational excellence.

3. Develop and oversee the business unit's financial: cost, budget,etc and report the successes of the business and marketing initiatives to the board.

4. Create annual branding and marketing strategy to expand and grow sales channels (inc. analysis & management of a commerce loyalty app), and manage closely the implementation and execution through both internal team and marketing agency.

5. Build (from ideation to operation)and head business projects as project owner/lead: to establish new revenue stream, generate more sales from existing services and products, and drive growth.

6. Coordinate, manage & work with all stakeholders when developing new projects to ensure their cooperations and the success of the project.

Jakarta International Hotels & Development

Senior Business Development & Marketing

*Ferio was a FinTech startup that offers its users the ability to finance their big items and services purchases through a "Buy Now Pay Later" loan program with 0% interest for the first 6 month.

- Worked alongside co-founders to design the strategy, manage the operation & product development and acquire retail partners.
- Succeeded in building a sustainable business model and growing user bases. We had also partnered with the one of the biggest electronic retail chains & wedding services providers.

Ferio Fintech Indonesia

Co-Founder, Product & Business Development

1. Analyse, identify and develop business initiatives to solve client's pain point and increase revenue.

2. Liaise and maintain good relationship with clients.

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