▪Content creation and curation: Develop, curate, and create engaging and relevant content for various social media platforms, including text posts, images, videos, infographics, and other multimedia formats, to attract and engage target audiences.
▪Content Strategy: Develop and execute social media content calendars and strategies aligned with the organization’s goals, target audience preferences, and industry trends, ensuring consistency, relevance, and frequency of posts.
▪Community Management: Monitor and respond to comments, messages, and mentions across social media channels promptly and professionally, fostering positive interactions, addressing inquiries, and managing customer feedback and concerns.
▪Audience Engagement: Proactively engage with followers, fans, and influences through likes, shares comments, and direct messages to build relationships, grow the audience base, and increase brand awareness and loyalty.
▪Platform Management: Manage and optimize the organization’s presence on various social media platforms (e.g., Facebook, Instagram), including profile setup, optimization, and customization, as well as monitoring and analyzing platform-specific metrics and insights.
▪Content Promotion: Plan and execute paid social media advertising campaigns to promote content, products, events, or special offers, targeting specific audience segments and optimizing ad performance to maximize reach, engagement, and conversions.
▪Analytics and Reporting: Monitor and analyze key performance indicators (KPIs), metrics, and trends related to social media performance, audience demographics, engagement rates, website traffic, and conversions, using social media analytics tools to assess performance, identify opportunities, and make data-driven decisions.
▪Content Collaboration: Collaborate with internal teams, content creators, designers, and external partners to develop and execute social media