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Hương Thảo Lý
Marketing Manager
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Hương Thảo Lý

Marketing Manager
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Triumph International Vietnam
Ho Chi Minh City, Vietnam

Professional Background

  • Current status
  • Profession
    Performance Marketing Manager
    Event Management
  • Fields
    Marketing / Communications
  • Work experience
    4-6 years (4-6 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Highest level of education

Job search preferences

  • Desired job type
    Not interested in working remotely
  • Desired positions
  • Desired work locations
  • Freelance

Work Experience

Marketing - Sales Planning Manager

Jan 2021 - Mar 2022
1 yr 3 mos
Ho Chi Minh City, Vietnam
■ Developed strategic monthly/quarterly/annual marketing plans for two brands by channels, with budget allocation for ATL, BTL, ecommerce’s media plan aligned with brand guidelines & company's vision, strategy, and goals. ■ Built digital strategies and optimized media campaigns on social media channels; significantly increased website traffic by 35%, grew to 250K followers on Facebook, 500% of new messaging connections, conversion rate reached 15% ■ Managed 1-year project to successfully launch own e-commerce website in teamwork with functional departments (logistics, IT, merchandising) and regional teams, collaborated in digitalization projects building information systems ■ Supervised implementation of product launching in visual merchandise, display, marketing materials to deliver brand messages and monitored advertising campaigns ■ Conducted market research, on customer’s purchasing behavior, and competitors to adjust marketing strategies and improve communication efficiency ■ Led Marketing Department, acted to coach, evaluate, and develop team members by updating new technologies that maintained a retention rate of 100%.


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Licenses & Certifications

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