■ Developed strategic monthly/quarterly/annual marketing plans for two brands by channels, with budget allocation for ATL, BTL, ecommerce’s media plan aligned with brand guidelines & company's vision, strategy, and goals. ■ Built digital strategies and optimized media campaigns on social media channels; significantly increased website traffic by 35%, grew to 250K followers on Facebook, 500% of new messaging connections, conversion rate reached 15% ■ Managed 1-year project to successfully launch own e-commerce website in teamwork with functional departments (logistics, IT, merchandising) and regional teams, collaborated in digitalization projects building information systems ■ Supervised implementation of product launching in visual merchandise, display, marketing materials to deliver brand messages and monitored advertising campaigns ■ Conducted market research, on customer’s purchasing behavior, and competitors to adjust marketing strategies and improve communication efficiency ■ Led Marketing Department, acted to coach, evaluate, and develop team members by updating new technologies that maintained a retention rate of 100%.