Determined optimal targets, competitor offerings and tactics by studying and analyzing demographic data. Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans. Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring. Maintained records related to sales, returns and inventory availability. Worked alongside retail representatives to boost sales by enhancing product presentations and advertising collateral.

Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters. Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences, and boosting reach with strategic ad placements. Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.

Managed the entire accounting cycle, including gathering information, preparing documents, finalizing reports, and closing books. Monitored status of accounts receivable and payable to facilitate prompt processing. Answered phone calls regarding financial matters such as payments due.