- Provided analysis of the quick commerce industry and competitive scenarios to advise on the new product strategies. - Formulated 2 proposals to forge partnerships between business units to integrate resources for new product promotion. - Supported senior management to examine logistics-based business models and created pitch decks for potential partnership.

- Authored weekly article analyzing market trends and business models of startups to attract founders via content marketing. - Supported first-hand deal sourcing and due diligence - Completed 2 research projects about the rise of social commerce in China and S-1 analysis of e-commerce platform Wish.

- Coordinated, created, and edited business pitch decks for CTO and the sales team for presentations to potential clients. - Assessed operational efficiency and redesigned workflows with IT personnel to accelerate business process automation.

- Provided operational and marketing consultancy service for clients including Asiabots and V'air HK - Recommended V'air HK five product packages to improve current operations model and developed digital marketing strategies focusing on website upgrade and content management of social media - Conducted market validation and competitive analysis for Asiabots to facilitate its foreign expansion plan

- Created marketing materials, including pamphlets, posters, digital leaflets, etc., to gain exposure on and off-campus - Organized promotional activities of workshops for CUHK students, attracting 50-100 participants on average