Jennifer Heiner-Pisano is a retail director with a New Jersey-based running company. In this position, she works closely with the company’s two founders as they continue to expand the race directing and coaching business into a fully realized retail brand, with three commercial locations and a fourth in the works. Under the retail leadership of Jennifer Heiner-Pisano, the company has developed an extensive line of high-end performance apparel appropriate for both casual runners and elite competitors. In addition to overseeing operations at the company’s three stores, she is tasked with strategic and business development, as well as assistance at the company’s five annual races. Ms. Heiner-Pisano is a marketing graduate of Bethlehem, Pennsylvania’s Lehigh University. She is heavily involved in the local running community beyond the scope of her profession. For example, she has organized a number of large group runs designed to prepare individuals for the New York City Marathon, including the Three Bridges Runs, which she participated in as a pace group leader.