Jun 2017 - Present
User experience and interaction design
Defined the user experience crossing company’s digital and physical products, including company website (mygita.com), mobile app, touch interface and lighting communication on gita robot, company’s first following cargo robot. Collaborated with marketing team and engineering team to deliver low/high-fidelity and working prototype.
Product innovation
Worked with people specializing in researching, marketing, engineering and branding to create PFF’s future product pipeline as the first product has entered the production phase. I was responsible for designing and visualizing the future product ideas based on the user feedback, technology feasibility and market opportunities, as well as making sure these ideas are aligned with our brand mission.
Package design
Led the package design of company’s first consumer product from iterating and presenting the concept, to bringing package suppliers and engineers outside of the company to and executing the idea. Worked with people from graphic design, branding, and shipping to integrate the package design into a holistic unboxing solutions, as well as managed the timeline and day-to-day communications across sites and functions to keep the development pace.