Managed Facebook ad campaigns and increased conversion rate by 35%. Planned and executed daily brand content on Instagram and Facebook, increasing followers by 15%. Collaborated with influencers to launch a 1-month promotion campaign, leading to 3,000 new customers. Launch and manage large-budget paid social ads, including boosted posts, dark posts, carousel ads, videos, canvas and more, Facebook Power Editor, Ads Manager, Business Manager, Custom Audiences, Lookalike Audiences, Audience Insights and engagement retargeting As a lead for our in-house agency, I create campaigns from inception to execution for Facebook, Twitter, Google+, Facebook, YouTube, LinkedIn and Instagram by utilizing industry best practices, department/enterprise goals and trending topics. Project lead for both in-house and outside clients, in charge of gathering analytics, assembling reports and client presentations Lead strategist for KPIs around brand engagement, retail, advocacy, web traffic, search visibility, community building, PR and customer service needs Manage social media calendar and analytics to make data-driven decisions and optimize best posting times for targeted audiences. Edit articles for company blog using Google Adwords and blogging best practices to enhance SEO and overall readability, while adhering to the company style guide. Work closely with other departments including Community Managers, PR and Creative Services to identify trends, publish a real-time content, produce engaging graphics. General community management for both positive and negative sentiment messages. Collect audience insights and data to improve messaging and strategy.