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TOEIC S/W 180/160

TOEIC 多益臺灣區總代理 忠欣股份有限公司

TOEIC 965

Dynamic Senior B2C Product Manager with expertise in Product Lifecycle Management, Competitive Analysis, and Pricing Strategy. Proven track record of driving market success through strategic planning and cross-functional collaboration.
Adept at maximizing profitability and market share while ensuring timely product launches and enhancements.
Ready to leverage leadership and analytical skills to propel your organization's growth.

國立陽明交通大學(National Yang Ming Chiao Tung University)

Jimmy Lu (呂正彥) Senior Product Manager [Consumer Electronics Expatriate PM/Sales/BD] Entrepreneurship business development & management Leadership f...

Jimmy Lu's Resume

Senior Product Manager

Jimmy Lu

Asus 華碩電腦股份有限公司

Lead of Country Product Manager

Key responsibilities & Achievements - #business management #business development #team leading #cross-functional organizing #vendor management

- 2023 Post-pandemic, severe market decline YoY -10%.Lead 4 PMs micromanaged supply chain outperformed with YoY -5% drop reaching 45% M/S & $Xxx Mio revenue.

- Lead cross-PM/Sales/MKT division projects, plus consolidate HUB SOP, successfully lowered channel stock WOI from 30+ wks to within 20 wks saving tens of thousands dollars per quarter.

- SWOT analysis and leverage external resources generating a 200% revenue growth agreement.

- Blaze a trail for ASUS accessory business development from none to 5k+ shipment contributing additional $Xxk per quarter. Oversee A+ content project schedule and availability both on/offline.

- Launch warranty extension business, taking pricing strategy and doubled available segments with +30~50% unit profit growth.

- 2022-2023 Execute offline dedicated channel refresh program covering 220 ASUS stores & corners. Classify and categorize available channel resources.

Jakarta, Daerah Khusus Ibukota Jakarta, Indonesia

Key responsibilities & Achievements - #PLM #GTM #design thinking #channel expansion #data analysis

- 2022 Post-pandemic government loosening restrictions and user behavior changes. Focus on branding rebuild & refresh, by down-to earth localizing HQ's OLED & H directions, successfully achieve qty target hit rate 80%.

- 2021 Under a dynamic shortage condition, actively expand internal network and properly manage supply chain to deliver YoY +13% shipment, maximizing margin & market share and achieving record high 50% market share with YoY 50+% revenue.

- 2020 Expand channel coverage and open 3 online official stores at E-commerce platforms. Further, optimize end-user purchase journey with touchpoint design thinking. Build up online IT mall, during Ramadan & BTS online sales revenue YoY +150%, ASP YoY +30%

- Personnel promotion. Authorized to directly manage all 4 IT distributors including Synnex Metrodata, VST ECS, etc. which cover 1.7k+ local dealers with a $xxx million annual revenue plan.

- 2019-2020
Swift response to the most significant exchange rate changes in the past 10 years to secure a high positive profit.
Deliver 5+ offline/online grand product launch speeches. Conduct GTM with 4P/FAB/volcano marketing strategies.

Jimmy Lu’s posts