Avatar of Joe Lin (林伯彥).
Joe Lin (林伯彥)
Manager at Tokenfisher : Your digital marketing partner
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Joe Lin (林伯彥)

Manager at Tokenfisher : Your digital marketing partner
Joe joins Internet industry since 2011. Currently works at Creta Media Inc as a team leader of performance campaign department and special assistant to supports business growth. He has three key responsibilities to booms up business. First, develops the optimizing methodologies of media performance through audience, creative and analytic dimension. Second, talent training. He plans orientation to speed up newbie training period, including account service, optimization skills and technical problem solving skills. Third, business process management (BPM). Improves business efficiency through daily cross-function operation. Prior to joining Creta, he work at eBay classify group as a marketing specialist role. He have high curiosity, passion and result oriented attitude to find somewhere can be improve. He love to propose doable plan and executable business development strategies from analysis result. Interested fields: - Industry / job position Internet, mobile, media, advertisement, e-commerce, data science, data management platform - Data analysis Media & website performance analysis, market survey(qualitative & field research), Keywords analysis, search engine optimization(SEO) and Service Science Management & Engineering . - Advertisement technical and industry trend Focus on computational advertising, data management platform, demand / supply side platform, real time bidding, ad serving, retargeting, audience science, prospecting...etc.
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Tokenfisher : Your digital marketing partner
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Massachusetts Institute of Technology

Professional Background

  • Current status
    Not open to opportunities
  • Profession
    Performance Marketing Manager
    Marketing Operations
    Customer Success Manager
  • Fields
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 5-10 people
  • Skills
  • Languages
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Interested in working remotely
  • Desired positions
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

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May 2018 - Present
- Performance marketing optimization - Activation campaign - Data visulization / integration - Chatbot marketing campaign design - Automation with multi-patform
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Performance Marketing Team Leader

Nov 2015 - Sep 2017
1 yr 11 mos
Help our client evaluating, optimizing advertising performance and driving company revenue thought digital marketing methodologies. In the position, Joe responsible for marketing strategies planning, account service, performance ads campaign optimized and financial status review. Leadership - Lead 5 team members to drive revenue and service client Business process optimization - Re-structured agency operation process to increase efficiency and performance. - Re-design orientation process and educational content. Professional skill training workshop - Leaded weekly professional skill training, like Adwords, Facebook, Doubleclick...etc - Build up business intelligent thought knowledge management system Cross-platform campaign management - Provided and designed campaign solution for advertisers - Experted in media programmatic buying, such like: search engine marketing(SEM), real time bidding(RTB),retargeting, product list ads (dynamic retargeting) and facebook/instagram platform Pre-sales - Pitched advertiser with sales department - Sales kit design Experienced in: Google analytic, Google Adword, Microsoft Bing, Doubleclick, Facebook ads, Instagram ads, Criteo...etc.
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Special Assistant

Oct 2014 - Sep 2017
3 yrs 0 mos
Financial and performance management - Partnership with vendors - Criteo, PT engine, Appsflyer, Doubleclick...etc. Human resource - Talent training pipeline design Technical - Support ERP system design
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Account Specialist / Performance Marketing Campaign Optimizer

Apr 2014 - Nov 2015
1 yr 8 mos
Creta focus on performance media campaign optimization, our mission is helping advertiser measure advertising performance through creative insight, audience behavior and data analysis. We are familiar with many platform optimization such as Facebook, Doubleclick, Google Adwords, Youtube...etc Experienced in: - Insurance: Lead leads generation campaign, decrease 500% cost per lead - Ecommerce(EC)- Auto: Lead Sales campaign, decrease cost per sale 85% and increase average revenue per user(ARPU) 20%. - Ecommerce(EC)- Retail: Decrease bounce rate from 96% to 62% - Online travel agency(OTA): Lead video campaign, decrease 70% of cost per view - Education- English - FMCG: Lead CPC campaign - Stock: CPL campaign Social ads *partnership with Facebook sPMD provider *optimize advertising campaign performance by sPMD and Facebook native platform *familiar with social ads structure and operation Technical support *White hat SEO *tag management tools *pixel setting and testing *web/app tracking structure design and review Creative strategies and insight *Creative analysis for performance ads *Creative optimize strategy *Creative a/b testing Data analytic / insights *Ads optimization *Web analytic *Web optimization *a/b testing App Store marketing Company website: http://cretagroup.com/
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Marketing Specialist, Kijiji Taiwan, eBay Classifieds Group

Jul 2013 - Mar 2014
9 mos
Social & SEO - Organize and select keywords to optimize search engine result, responsibilities for more than 100 title keywords optimization - Management social platform to get awareness Data-driven marketing analysis & consumer insight - Digging data to transfer to valuable knowledge to understand page overview - Managing website user education material- including editing content, design and corporate with out source production team. Marketing campaigns & events - Hosted offline and online campaign, sourcing cross-industrial alliance. Daily operation - Supervise and improve webpage performance
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Management Associate

Apr 2013 - Jun 2013
3 mos
Fujitsu Ltd. (富士通株式会社) is the world's third-largest IT services provider. It has approximately 172,000 employees and its products and services are available in over 70 countries. - Recruited by Fujitsu Management Associate (MA) program. - Researched the position of Fujitsu Virtual Desktop Infrastructure (VDI) solution in Taiwan

Counselor of Consumer Protection Law

May 2012 - Oct 2012
6 mos
The CPC is responsible for consultation, discussion, and review of important consumer protection policies, laws and regulations, mechanisms, and enforcement outcomes, as well as cross-agency coordination. - Consulted Consumer law, right and issue with citizen, at least 5 times a day. - Assisted consumer dispute meeting and supported consumer ombudsmen to investigate market - Sorted archive for nearly 10 years and handled all administration work

Junior Journalist, BusinessNext magazine

Jul 2011 - Sep 2011
3 mos
BusinessNext(數位時代) magazine is the first media in Taiwan provided the news in the field of Internet, technology, business, and branding. - Organized Technology Information and edited Tech-News daily, release 3 more News a day. - Dug out market issue and trends, had an article on Magazine No. 208. - Supported "Meet start up" activities and responsible for press release - Assisted Interview and organized data. (Magazine No. 208 and 209.) Company information(Traditional Chinese): http://www.bnext.com.tw/edm/saleskit/about.htm

Marketing Manager

Sep 2010 - Jan 2011
5 mos
- Experience a marketing cycle, from proposal, execute to press release. - Proposed industry analysis report, including competitor, target market and strategies.
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Jun 2010 - Aug 2010
3 mos
- Held a course for 3 weeks and cooperated activities with multi-country counselors - Gave advice and feedback for Chief Director
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Vice President of Business Development (Local committee)

Aug 2009 - Jul 2010
1 yr 0 mos
- Got 10 contracts for foreign trainee program - Hosted a workshop about future talents and released press release. - Conducted multi-university Training Program, trained and built up network for member. Taiwan Delegate of Asia Pacific Regional Conference, Mar. 2010 Achievement - Shared AIESEC executive experience about” Talent Exchange Program” Project Manager of Promote Business Game, Sep. 2008 – Feb. 2009 Achievement - Grew 153% performance and got No.3 in 15 universities.


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Non-Degree Program (e.g. Coursera certificate)
2016 - 2016
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Bachelor’s Degree
2007 - 2012
Activities and societies
Achievement and Research: - Introduction of structure thinking model, DoDAF and TOGAF - Marketing plan for Internet Company: Accuvally Inc. - The future for China smartphone market: hTC

Licenses & Certifications

MIT Sloan Executive Education
Credential ID: 10916903
Issued Aug 2017
No Expiration Date
Issued Mar 2016
No Expiration Date