Joe Lin (林伯彥)
Manager at Tokenfisher : Your digital marketing partner
Joe joins Internet industry since 2011.
Currently works at Creta Media Inc as a team leader of performance campaign department and special assistant to supports business growth. He has three key responsibilities to booms up business. First, develops the optimizing methodologies of media performance through audience, creative and analytic dimension. Second, talent training. He plans orientation to speed up newbie training period, including account service, optimization skills and technical problem solving skills. Third, business process management (BPM). Improves business efficiency through daily cross-function operation.
Prior to joining Creta, he work at eBay classify group as a marketing specialist role.
He have high curiosity, passion and result oriented attitude to find somewhere can be improve. He love to propose doable plan and executable business development strategies from analysis result.
Interested fields:
- Industry / job position
Internet, mobile, media, advertisement, e-commerce, data science, data management platform
- Data analysis
Media & website performance analysis, market survey(qualitative & field research), Keywords analysis, search engine optimization(SEO) and Service Science Management & Engineering .
- Advertisement technical and industry trend
Focus on computational advertising, data management platform, demand / supply side platform, real time bidding, ad serving, retargeting, audience science, prospecting...etc.
Tokenfisher : Your digital marketing partner
Massachusetts Institute of Technology
Taiwan
專業背景
- 目前狀態就職中・目前沒有興趣尋找新的機會
- 專業績效行銷人員・行銷管理・客戶成功經理
- 產業媒體・廣告
- 工作年資6 到 10 年 (6 到 10 年相關工作經驗)
- 管理經歷我有管理 5～10 人的經驗
- 技能
- 語言能力Chinese・母語或雙語English・中階
- 最高學歷大學
求職偏好
- 預期工作模式全職・對遠端工作有興趣
- 希望獲得的職位
- 期望的工作地點
- 接案服務兼職接案者
工作經驗
Manager
台灣
- Performance marketing optimization
- Activation campaign
- Data visulization / integration
- Chatbot marketing campaign design
- Automation with multi-patform
Performance Marketing Team Leader
台灣
Help our client evaluating, optimizing advertising performance and driving company revenue thought digital marketing methodologies. In the position, Joe responsible for marketing strategies planning, account service, performance ads campaign optimized and financial status review.
Leadership
- Lead 5 team members to drive revenue and service client
Business process optimization
- Re-structured agency operation process to increase efficiency and performance.
- Re-design orientation process and educational content.
Professional skill training workshop
- Leaded weekly professional skill training, like Adwords, Facebook, Doubleclick...etc
- Build up business intelligent thought knowledge management system
Cross-platform campaign management
- Provided and designed campaign solution for advertisers
- Experted in media programmatic buying, such like: search engine marketing(SEM), real time bidding(RTB),retargeting, product list ads (dynamic retargeting) and facebook/instagram platform
Pre-sales
- Pitched advertiser with sales department
- Sales kit design
Experienced in:
Google analytic, Google Adword, Microsoft Bing, Doubleclick, Facebook ads, Instagram ads, Criteo...etc.
Special Assistant
台灣
Financial and performance management
-
Partnership with vendors
- Criteo, PT engine, Appsflyer, Doubleclick...etc.
Human resource
- Talent training pipeline design
Technical
- Support ERP system design
Account Specialist / Performance Marketing Campaign Optimizer
台灣
Creta focus on performance media campaign optimization, our mission is helping advertiser measure advertising performance through creative insight, audience behavior and data analysis. We are familiar with many platform optimization such as Facebook, Doubleclick, Google Adwords, Youtube...etc
Experienced in:
- Insurance: Lead leads generation campaign, decrease 500% cost per lead
- Ecommerce(EC)- Auto: Lead Sales campaign, decrease cost per sale 85% and increase average revenue per user(ARPU) 20%.
- Ecommerce(EC)- Retail: Decrease bounce rate from 96% to 62%
- Online travel agency(OTA): Lead video campaign, decrease 70% of cost per view
- Education- English
- FMCG: Lead CPC campaign
- Stock: CPL campaign
Social ads
*partnership with Facebook sPMD provider
*optimize advertising campaign performance by sPMD and Facebook native platform
*familiar with social ads structure and operation
Technical support
*White hat SEO
*tag management tools
*pixel setting and testing
*web/app tracking structure design and review
Creative strategies and insight
*Creative analysis for performance ads
*Creative optimize strategy
*Creative a/b testing
Data analytic / insights
*Ads optimization
*Web analytic
*Web optimization
*a/b testing
App Store marketing
Company website:
http://cretagroup.com/
Marketing Specialist, Kijiji Taiwan, eBay Classifieds Group
台灣
Social & SEO
- Organize and select keywords to optimize search engine result, responsibilities for more than 100 title keywords optimization
- Management social platform to get awareness
Data-driven marketing analysis & consumer insight
- Digging data to transfer to valuable knowledge to understand page overview
- Managing website user education material- including editing content, design and corporate with out source production team.
Marketing campaigns & events
- Hosted offline and online campaign, sourcing cross-industrial alliance.
Daily operation
- Supervise and improve webpage performance
Management Associate
台灣
Fujitsu Ltd. (富士通株式会社) is the world's third-largest IT services provider. It has approximately 172,000 employees and its products and services are available in over 70 countries.
- Recruited by Fujitsu Management Associate (MA) program.
- Researched the position of Fujitsu Virtual Desktop Infrastructure (VDI) solution in Taiwan
Counselor of Consumer Protection Law
台灣
The CPC is responsible for consultation, discussion, and review of important consumer protection policies, laws and regulations, mechanisms, and enforcement outcomes, as well as cross-agency coordination.
- Consulted Consumer law, right and issue with citizen, at least 5 times a day.
- Assisted consumer dispute meeting and supported consumer ombudsmen to investigate market
- Sorted archive for nearly 10 years and handled all administration work
Junior Journalist, BusinessNext magazine
台灣
BusinessNext(數位時代) magazine is the first media in Taiwan provided the news in the field of Internet, technology, business, and branding.
- Organized Technology Information and edited Tech-News daily, release 3 more News a day.
- Dug out market issue and trends, had an article on Magazine No. 208.
- Supported "Meet start up" activities and responsible for press release
- Assisted Interview and organized data. (Magazine No. 208 and 209.)
Company information(Traditional Chinese):
http://www.bnext.com.tw/edm/saleskit/about.htm
Marketing Manager
- Experience a marketing cycle, from proposal, execute to press release.
- Proposed industry analysis report, including competitor, target market and strategies.
Counselor
台灣
- Held a course for 3 weeks and cooperated activities with multi-country counselors
- Gave advice and feedback for Chief Director
Vice President of Business Development (Local committee)
台灣
- Got 10 contracts for foreign trainee program
- Hosted a workshop about future talents and released press release.
- Conducted multi-university Training Program, trained and built up network for member.
Taiwan Delegate of Asia Pacific Regional Conference, Mar. 2010
Achievement
- Shared AIESEC executive experience about” Talent Exchange Program”
Project Manager of Promote Business Game, Sep. 2008 – Feb. 2009
Achievement
- Grew 153% performance and got No.3 in 15 universities.
學歷
Non-Degree Program (e.g. Coursera certificate)
Bachelor’s Degree
・
Economic社團活動
Statistic
簡介
Achievement and Research:
- Introduction of structure thinking model, DoDAF and TOGAF
- Marketing plan for Internet Company: Accuvally Inc.
- The future for China smartphone market: hTC
資格認證
MIT Sloan Executive Education
Duolingo