Led team to produce new ideas for company branding, promotional campaigns, and marketing communications by collaborating with the marketing and sales departments in developing plans, analyzing results, and identifying opportunities. Concepted and designed new web environment style and content. Presenting project information and supervising and gaining approval for all work completed by various teams including IT, UX, and executive. Launched project management platform to better align with digital marketing strategies, business goals, and timelines. Assisted in launch plan and development of multiple customer-facing tools and platforms. Built and refined creative team by recruiting and training team leads and designers while managing the creative process from concept to completion.

Created video strategy for multiple distribution platforms, collaborating with marketing teams and direct customer support channels. Resulting in a clear go-to-market strategy, targeting pain points in the customer journey with the goal to increase loan application to close percentage and drive revenue. Produced multiple videos including In-process customer walkthrough videos with variations for each loan category. Planned to personalize LE and CD videos with real customer data. Directed and launched a series of connected TV commercials targeting FHA and VA homebuyers. Part of a customer retargeting campaign developed with the digital marketing team. Managed outside vendor relationships with artists and third-party content developers, including assignment timelines and associated budgets.

Responsible for innovation and end-to-end launch of web products. Using high-level perspective to define goals, create a vision for projects and maximize the value of web products. Develop, own, and execute a product roadmap as a strategic visual summary that outlines the vision and direction for the product offering over time. Anticipating client needs by staying one step ahead of clients with customer journey mapping. Using deep market knowledge and communication skills to anticipate problems and develop solutions. Work/Partner with cross-functional teams and various stakeholders, including analytics, design/user experience, architecture, and development to turn data insights into products with actionable outcomes.

Led creative team on re-brand of the entire company. Full website builds including logged-in account management portal and main company website. Developed strategy and creative or customer journey supporting sales retention, standardized communication, and cross-selling. Designed and planned environmental graphics, glass treatment, and messaging in the new 150,000sf HQ. Started a project workflow process, managed incoming request queue, and helped drive efficiency by assisting in the creation of best practices and process improvements on an ongoing basis.

Managed events, apparel, building aesthetics, and brand development for Movement and a diverse mix of sub-brands: Insurance providers, schools, banks, and international humanitarian projects. Delivered market research to a team of writers, art directors, and video producers. Leading role in the establishment of short/long term goals, brand building strategies, and guidelines across all B2B and B2C channels. Provided leadership, inspiration, and understanding of creative processes for all teams including design, print, photography, video, animation, copywriting, web, and social media. Built strong relationships and clear communication with executives ensuring creative resources and project timelines were aligned the with goals, strategy, and direction of the organization.

Recruited, hired, and coached a 10-person team of producers, photographers, and animators creating video marketing content resulting in increased sales conversions and brand awareness. Created and managed a program to produce commercials for over 8,000 real estate agents. This included coordinating training, budget, and travel logistics for 60+ trips annually across the US.

Transformed dysfunctional sales team into the top-performing team in the region by continually developing new strategies and utilizing proven sales practices. Launched an ongoing B2B sales channel by delivering cost-effective and unique solutions to meet the demands of local businesses.

Produced weekly TV broadcasts for local & international distribution. Managed all live production and post-production teams and deliverables. Directed procurement and installation of a $1.5 million video system in a convention center and managed streaming and live production for several additional locations with an annual budget of 70K.