Management  New business development and franchise.  Manage, develop and supervise global agent in defined markets and trade lanes.  Responsible for route management and development of defined markets and trade lanes.  Lead portfolio of brands and teams to development of effective & efficient commercial & marketing plans, budgets, product communication, promotion activation and performance tracking to achieve challenging business objectives.

Achievement  Delivered Y22H1 annual target 110% and +8% vs. Y21H1.  Grow Core: NC Compound Oil Brand overall market share + 8.6% after new communication focus on products superiority in Y22H1. It further strengthened the brand’s leading position in chain bakery channels.  Accelerate NPD: Launched therapeutic product to help the brand extend business scope and fulfill its “The baking Oil expert” proposition. Taiwan as GCR pioneer to launch the product and delivered target (Y22H1 >110%).  Lead the marketing team to arrange the online Mid-Autumn Festival NPD Bakery Exhibition to replace the entity exhibition under the COVID-19 issue. Successful held the first time corporate online exhibition and recruit customers +23% vs Y21 also increase the sales +12% vs Y21 Mid-Autumn Festival schedule. Management  Lead marketing strategy and NPD launch plan in B2B & B2C to ensure quality result to direct report to CEO ensure business staying at top one position.  Lead marketing team work with Sales/Supply Chain/ R&D and Purchasing Export departments, integrating objectives and ideas for organizational growth to reach sales target.  Reorganization and manage the distributor by sale contribution and regional.  Work with China team for NPD and import products distribution.  Lead the oversea customer customized products, import products development and review ingredient/ packaging/ forecasting/spec for local regulations.  Marketing campaigns/digital and social media (FB/LINE/IG) arrangement management and result review (GA/GTM).  Marketing team optimization and people management to integrating objectives and ideas for organizational growth.  Perform efficient finance management and budget planning.  Manage and optimize trade marketing activation plan to reach sales targets.  Design sales incentive scheme for annual sales target and reward program for quarterly campaign result review.  Work with sales team to daily monitor sales and in-store trade activity execution.

Achievement  Strategic lead team member to develop 20% potential customers and get the new customer’s business in Taiwan and Southeast Asia market in five years.  Successfully execute marketing strategy and assist customers develop new products to increase 42% sales business in five years.  Regular beverage market research to monitor market dynamics, key brand equity and customer inside variation. Keep sourcing the global new product develop performance trend with different beverage category to success launch customers 5 new products/ year with related marketing campaign and reach +10% sales annual targets.  Lead and strengthen team’ efficiency and build up functional substitute institution. Set up detail working SOP to intensify the team work and increase 8% company profits. Management  Lead the marketing/ supply chain and customer service team to operational marketing activities in Taiwan/ Hong Kong and Southeast Asia market  Work with global and regional brand executives to ensure that brand plans adhere to global strategy.  Work with Sales/Supply chain /R&D and Production team, integrating objectives and ideas for organizational growth to reach Taiwan/ Hong Kong and Southeast Asia markets’ sales target.  Conduct regular market analysis and research to utilize value research data and information to support the development of opportunities and new target markets.  Delivering marketing services, per customer, according to account plans and customer needs, drawing materials and methodologies from Central/ Cluster.  Lead and negotiate the sponsorship proposals and agreements to balance the customer relationships and reach sales target.  Align and execute the agreed promotional investments with category plans, account plans and environmental initiatives.  Propose and drive execution of the annual marketing activities with budget.

Achievement  Lead the sales and marketing team success launch whole company brand pet food in top 5 chain pet shops in 5 months and increase 8 % department annual sales.  Dog food brand full new series launch in vet and pet shops in 3 months and increase 15 % department annual sales.  Cat food brand full series launch in pet shops and Costco in 6 months with whole sales campaign and increase 9 % department year sales.  Pet nutrition training for internal sales, vet and pet shops to achieve “Brand of Choice” position No. 1 recommendation was sold and building brand image & product knowledge.  Develop and executed the largest customer active campaign” Nestle Purina lucky draw activates” for 3 years and collect over 10,000 consumers data to drive sales value 15% increase YTD with ATL and BLT support to increase consumer loyalty and brand awareness.  Develop and executed Dog food brand ALPO pet grooming activity in Carrefour for 3 years and drive sales increase 9%.  Well-coordinated The Taipei Pet show and Pet Carnival for 4 years and sponsor of dog-family-gathering to gain brand awareness. Average sales 15% increase vs. previous years. Management  Work with global team to develop local brand strategy and tactics to enhance brand equity.  Marketing and Trade marketing strategy development and executive.  Identify business challenge and opportunity to develop marketing strategic plan.  Lead NPD strategy, development and launch plan.  Manage and optimize channel / trade promotional activities to reach sales targets.  Co-Branding, PR, Social Media/ Influencer Marketing campaigns management.  A&P and inventory management to optimize brand investment.  People/Team management and coaching.

Achievement  Successfully develop east LA electronics industry customers and get #2 sales for 3 months.  Evaluate the ROI on the new type of products and equipment investment in order to increase company penetration 3%, annual sales 6% and secure the profit.  Well cooperation with R&D teams to solve precision electronic components company’s packaging problem in reason budget and increase sales 6% vs previse year.  Well-coordinated Las Vegas packaging trade show and contact more than 500 buyer to increase company sales 8% and gain brand awareness. Management  Develop and manage annual sales plans, strategies and budget.  Work with R&D team on brand communication development.  Develop channel /trade marketing strategies and activities, promotional mechanism, trade display and CRM program.  E-commerce sales and strategy management.  Manage creative agencies and vendors to develop local relevant brand communications and effective media plan.  Team/People management and optimization.