//assets.cakeresume.com/assets/contentarea/contentarea-2d64eca8dae2a1ffb31e0fb1df887bbad072c7c19734d7d30fa14884bbcc299a.css

9 years of Digital Marketing experience with exposure to working in a Marketing Agency locally, internationally, and at APAC.

Angeles University Foundation

Digital Marketing

Kristy Marie Nichole Rodriguez

Shoplus AI (iKala Interactive Media Inc.)

Marketing Manager

Company Industry: SaaS (Software as a Service), Computer Software (AI Machine), O2O (Online to Offline)

•	Conceptualized and executed multi-channel regional campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
•	Managed contents and updates for the customer and internal touchpoints, establishing budget guidelines and providing additional sales support
•	Gathered customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
•	Measured effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly
•	Presented ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budget
•	Managed regional teams from Taiwan, the Philippines, and Thailand 

Achievements:
•	Achieved the monthly target revenue in just 2 weeks
•	First to implement internal workshop to improve team’s skills and performance


•	Performed keyword analysis and research regularly
•	Developed both long-term and short-term SEO Strategies
•	Collaborated with different departments both local and internationally, and the SEO lead
•	Performed traditional competitors’ analysis, site audit, and site analysis
•	Keep track of the website’s SEO Performance
•	Filling the weekly and monthly report on traffic, leads, and engagement metrics
•	Implemented link building strategy including finding new domains to target and monitor closely with the team on those links
•	Constantly monitor keywords’ visibility and looking for ideas to improve it against the competitors
 
ACHIEVEMENTS:
•	Made the all-time high organic CTR of 20% in just 1 week


Lamudi Philippines

SEO Analyst

•	Design end-to-end digital media campaigns aligned with business goals
•	Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
•	Manage end-to-end digital projects
•	Establish our web presence to boost brand awareness
•	Maintain a strong online company voice through social media
•	Liaise with Marketing, Sales and Product development teams to ensure brand consistency
•	Suggest and implement direct marketing methods to increase profitability
•	Monitor ROI and KPIs
•	Stay up-to-date with digital media developments
•	Worked with multinational, and marketing agency

ACHIEVEMENTS:
•	Increased sales by 39% in one week through paid campaigns alone
•	Boosted weekly traffic by 20% in a month
•	Increased qualified leads by 40% in less than 2 months
•	Increased social media following by 400% in less than 5 months
•	Reduced abandoned carts by 35% through email automation in 2 months
•	Reduced product complaints by 30% in 2 months
•	Saved customer service productivity by 95% after implementing chat automation strategies


Share