Accurately determine and adopt tactics which not only sets the European brand apart from competitors in China but also yield maximum impact by utilizing keen sense of market trends and knowledge of consumer behavior as well as audience preference acquired through research.
Successfully facilitated in the achievement of business goals including ROI optimization with Top KOLs and brand ambassadors (e.g., 李佳琦, 利路修) by general GMV 300% increase, boosted brand awareness and brand consistency as well as increased followers and engagement by designing and implementing social media strategies that catered to target audience across multiple platforms (Taobao Livestreaming, Weibo, Xiaohongshu, Weitao, and Tiktok).
Proactively proposed strategies which drives conversion and gives brand a competitive advantage by staying up-to-date with current technologies and trends in social media, design tools and applications.