Accurately determine and adopt tactics which not only sets the European brand apart from competitors in China but also yield maximum impact by utilizing keen sense of market trends and knowledge of consumer behavior as well as audience preference acquired through research. Successfully facilitated in the achievement of business goals including ROI optimization with Top KOLs and brand ambassadors (e.g., 李佳琦, 利路修) by general GMV 300% increase, boosted brand awareness and brand consistency as well as increased followers and engagement by designing and implementing social media strategies that catered to target audience across multiple platforms (Taobao Livestreaming, Weibo, Xiaohongshu, Weitao, and Tiktok). Proactively proposed strategies which drives conversion and gives brand a competitive advantage by staying up-to-date with current technologies and trends in social media, design tools and applications.

Oversaw public relations activities and communications including press releases, official social media, company literature, articles in addition to internal communications and employee training programs. Cooperated with Dr.BEAUTY Magazine (醫美時尚雜誌), @taipeitravel (台北旅遊網), and udn.com (聯合報) to publish 20+ articles which led to 20% increase in brand search volume.

Conceptualized and implemented 3 Seasonal Art Exhibitions in TaipeiING (台北發⽣⽂創餐飲空間) within 10 months in association with the use of 270-degree interactive surrounding projection, the liaison for 20+ brand partners, 52+ artists, 30+ mainstream media hits, e.g, NARUHODO TAIWAN (Japan), Objektiv (Norway), Object Asia (Beijing), and 天下雜誌 to increase brand exposure.