• Lead marketing campaigns & projects to unlock new user growth and reactivation through performance marketing, lifecycle (CRM) and affiliates collaboration. • Utilize data and user insights to execute and oversee the marketing plan for all channels, including competitor analysis, and industry trends day to day. • Make marketing strategies and decisions based on ROI analysis, and make channel experimentation, audience messaging. • Work closely with different teams such as CRM, performance marketing, and product teams • Lead interns and create playbooks & frameworks to share successful cases to other local markets. • Work with new affiliates, media, and partnerships with online / offline campaigns for growth opportunities.

Responsible for Online Performance & CRM Marketing for New Verticals. • Develop digital marketing campaigns with Facebook ads, Google ads, Yahoo, LINE, and optimize results • Develop and execute CRM marketing for reorder & reactivation • Project management and coordination with the local and regional team, and monitor daily tasks completion • Budget control and management

. Optimize App installation and on-boarding process . Provide advertising suggestions and marketing tips for Shopify e-commerce brands . Analyze users’ retention rates and ad campaign results . Provide professional consulting support eg. email, chat, social media, and forum . Social media marketing and managements

Taipei City, Taiwan . Develop marketing strategy online & offline . Digital marketing insights to create ads and contents . Cross-industry alliance with local sponsors for joint marketing programs and events . Manage KOL marketing and campaigns to build brand awareness . Social media marketing and managements . Press release, public relations and holding press conference event . Interview arrangements . Coordination with agency/commercial team . App Store 每日故事頭條 https://goo.gl/g4mmUv . Press 數位時代 https://reurl.cc/M77VWm Meet創業小聚 https://reurl.cc/8ll8Yd Yahoo奇摩新聞 https://reurl.cc/GQ7ex BeautiMode創意生活風格網 https://reurl.cc/yo2mD 環境資訊中心 https://reurl.cc/ApxdQ 史塔夫科技 https://reurl.cc/LVYA3

Taipei City, Taiwan . Support PR Manager to coordinate daily media enquiries and support press / stock on loan . Data tracking and system implementation for reporting purpose . Coordinate with di erent departments and boutiques for press on loan or celebrities dressing . Show Room Stock take and management . PR daily operation errands such as clipping and weekly editorial reports to HK O ce . Press kit preparation: quarterly press kit distribution and materials summarizing . Filing

Taipei City, Taiwan Danese & Lealty Agent of Bang & Olufsen, Rolf Benz, Porsche Design and more Responsible for Rolf Benz and Porsche Design . Media relationship maintenance and development . Press release and copywriting . VIP customer editorial write-up . Daily media inquiry and coverage follow-up . Clipping monitor and analysis . VIP events & CRM . Marketing coordination . Social media marketing and managements

Shanghai City, China . Manage 24 Stores in China . Administrative supports through all departments . Project managing for New Opening Store

Taipei City, Taiwan . Founder of East Asian Journal and hold a post of Chief Editor and Director of Art Editor . Interview professors of East Asian Studies and write articles about international issues . Interview exchange student experiences and volunteer works in East Asia regions