Dec 2021 - Present
• Lead marketing campaigns & projects to unlock new user growth and reactivation through performance marketing, lifecycle (CRM) and affiliates collaboration.
• Utilize data and user insights to execute and oversee the marketing plan for all channels, including competitor analysis, and industry trends day to day.
• Make marketing strategies and decisions based on ROI analysis, and make channel experimentation, audience messaging.
• Work closely with different teams such as CRM, performance marketing, and product teams
• Lead interns and create playbooks & frameworks to share successful cases to other local markets.
• Work with new affiliates, media, and partnerships with online / offline campaigns for growth opportunities.