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李盈蒨 Lualua
Lead Product Manager @ 國泰世華銀行
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李盈蒨 Lualua
Lead Product Manager @ 國泰世華銀行
於銀行業擁有八年以上產品管理與規劃經驗,專精於數位銀行/科技金融產品、敏捷開發與使用者體驗,擅長完整0到1的產品開發經驗,曾規劃及管理過的大型專案包含:網路銀行App、智能投資平台、KOKO、LINE pay等。
國泰世華銀行
國立政治大學
Taipei, Taiwan
Professional Background
現在の状況
Profession
Project / Product Management
Fields
職務経験
6〜10年 (6〜10年関連の実務経験)
Management
I've had experience in managing 15+ people
Skills
Project Management
Project Planning
Product Planning
Data Analytics
Digital Marketing
Highest level of education
Master
Job search preferences
Desired job type
フルタイム
Desired positions
Project Manager
希望の勤務地
Freelance
Work Experience
Lead Product Manager
國泰世華銀行
3月 2020
-
現在
• 負責網銀App及web產品,協助超過50人的開發團隊,以及內外部溝通協調及團隊資源整合。 • 網銀App為國泰金控集團最多活躍用戶的數位通路,以每年超過50%急速成長;採用敏捷開發模式,維持2週一次高品質迭代。 • 開發創新銀行原生性金融商品及整合集團商品,包含台外幣、投資、保險、貸款等高價值商品及服務。 • 協助解決用戶申辦及交易斷點,並提升用戶對數位通路的安全感及信任感。
Project Manager
國泰金融控股公司/國泰世華銀行
10月 2017
-
2月 2020
・
2 yrs 5 mos
• 負責規劃設計智能投資官網、平台與交易流程,以及外圍相關系統流程優化,於2018年10月推出「國泰智能投資」產品服務。 • 規劃與繪製flow chart、wireframe及prototype,透過簡單5步驟即可建立投資組合、3步驟即可完整再平衡調整,打造友善使用者體驗流程。 • 與IT開發部門與國外廠商協調溝通,串接前中後台及訊息中心,超過10個以上銀行系統。 • 負責專案排定需求、開發進度、資源配置控管。 • 撰寫測試案例並執行驗收,撰寫並執行平台功能完整交易測試超過700個案例。
Product Planner
國泰世華銀行
12月 2012
-
9月 2017
・
4 yrs 10 mos
• 負責瞄準年輕人之數位服務,於2015.05推出「KOKO」,為台灣銀行首先推出之數位銀行副品牌。 • 規劃並執行焦點訪談貼近用戶需求,共主持舉辦超過30場訪談,訪問超過120位用戶。 • 規劃品牌推廣及行銷企劃活動,吸引年輕人認識KOKO並進而使用服務。 • 規劃異業合作活動,舉辦The Music Run路跑活動,打開KOKO品牌在年輕人知名度。 • 與LINE合作數位儲值支付帳戶並規劃流程與功能,並協助相關業務談判及法規可能性研究。
Journalist
Thomson Reuters
2月 2011
-
9月 2012
・
1 yr 8 mos
• 分析及撰寫外匯市場、債券市場及貨幣市場等報導,並即時更新盤中市況。 • 參加記者會以及採訪市場人士以建立可靠且穩定的消息來源。 • 協助海外分部的英文部記者採訪並參與重大新聞的撰寫與中英文翻譯。 整理金融市場重要經濟數據,並依據客戶需要提供訊息與資料的補充。
Education
國立政治大學
Master of Business Administration (MBA)
・
國際經營管理英語碩士
2015 - 2018
Rotterdam School Of Management, Erasmus University
Other
2016 - 2016
國立政治大學
Bachelor’s Degree
・
新聞學系, 國際經營與貿易學系
2006 - 2010
Licenses & Certifications
Certified Scrum Product Owner®
ScrumAlliance
Expires 10月 2023
Certified ScrumMaster®
Scrum Alliance
Expires 5月 2022