//assets.cakeresume.com/assets/contentarea/contentarea-2d64eca8dae2a1ffb31e0fb1df887bbad072c7c19734d7d30fa14884bbcc299a.css

Before we designing this new package, we conducted lots of market research, consumer insights and competitive analysis. By doing so, we would be able to define the Unique Selling Point of this product and 4Ps, then came up with this product design and slogan. 

Product Marketing Project

Product Marketing Manager

Vivian Lin

Google Ads Certification 

Google 

Google Analytics Certification

TOFEL (99/120)

Educational Testing Service, ETS

4+year of overseas experience in product marketing, account planning, marketing research, and project management. 
2+year experience in consulting/sales for online English Tutoring industry (TutorABC).

Highly skilled at designing marketing strategic plans, data analyzing, project management with strong problem-solving skills. I am currently looking for a Full-Time Product Marketing/Project Manager position with an organization where I can apply my existing skill-sets and marketing/consulting knowledge to enhance the corporation's marketing plans, operational efficiency, and overall profitability.



Continuing Business Studies, Concentrations: Finance (CFA Program)
Relevant Courses: Tax Regulations, Finance, Economics, Financial Analysis

The University of British Columbia

Bachelor of Business Administration, Concentrations: Marketing Management
Relevant Courses: Marketing, Accounting, Entrepreneur, Economics, Statistic, Etc

Kwantlen Polytechnic University 

FUYU WELLNESS E-COMMERCE SHOP

1. Increased Annual Sales Revenue by 15.18% via strategic product positioning and design. 
2. Experienced in web traffic (Google Analytics, Google Ads, etc.), personalization/testing platforms tools and video production (Final Cut Pro).

Responsibilities
1. Conducted research, gathered information from multiple resources and applied it to product design.
Devised marketing strategies by positioning assigned products as the best solutions for prospective customers.
2.Generated reports and strategies by collecting customers’ feedback, competitive analysis, and market information.
3. Coordinated with engineers, package designers, photographers, social media influencers, and third parties/vendors for the flawless execution of projects.
4. Planned and executed social strategy and campaigns in alignment with corporate objective
5. Defined scope, allocated development/ testing resource and arranged schedule meeting
6. Captured e-commerce market share through innovative and quantitative online aligned strategy with owned online platforms.

Taipei City, Taiwan

Responsibilities
1. Provided clients with advice and guidance on how best to obtain required documentation to migrate internationally and how to complete the process smoothly
2. Ensured the clients avoids any legal issues that may occur in relation to their relocation by assisting them to obtain visas and other immigration documentation
3. Collaborated with key account manager, marketing manager and CEO for marketing plans, competitive analysis, social media contents, and define scope aligning with business objectives.
4. Established business establishment plan on behalf of the client and business partner.

Vancouver, BC, Canada

Maple Immigration Service Corp.

Marketing Manager Assistant

Responsibilities
1. Collaborated with Customer Direct Marketing Manager but independently handled timelines and deliverables from brief through execution
2. Collected data and customer insights through a number of databases and integrated into clear reporting documents, while sharing insights and opportunities
3. Supported the North America Marketing Team in development implementation and management of multi-channel (e.i RedBull Events, Social, Ads, Paid Media, etc.) marketing plans that align to seasonal objectives and serve target audience.
4. Supported distributor to open new accounts and helped on and off premise manager to drive sales in local accounts.
5. Planned marketing missions strategically before each working shift, including how and where to reach new users with specific requirements and provided reporting afterwards.

RedBull Canada Inc. 

Product Marketing Specialist 

Responsibilities
1. Provided professional advice on learning strategy to 15 international clients daily, achieving an average of 95% customer satisfaction rating for 2 years.
2. Analyzed and evaluated client’s language proficiency using a central rating system and provided learning material accordingly, which maximize client’s learning potential.
3. Collaborated and coordinated with both external and internal parties to ensure accurate and timely client information, improving the flow of documents and information across business units.

Share