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lisa tsai
Product Manager & Product Marketing
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lisa tsai

Product Manager & Product Marketing
* Build different kinds of products / business / organization from 0 to 1 * Product portfolio planning, repositioning, and managing whole lifecycle experience * Co-work with teams from cross-functional and cross-national
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WhaleTeq Co. LTD
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National Chiao Tung University
Taipei, 台灣

Professional Background

  • Current status
    Unemployed
  • Profession
    Project / Product Management
  • Fields
    Software
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
  • Skills
    Product Planning
    Strategic Thinking
    Product Marketing
    Project Management
    Business Analysis
  • Languages
    Chinese
    Native or Bilingual
    English
    Fluent
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Growth Hacker/ Product Manger/ Data-Driven Marketer
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

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Product Manager

Sep 2015 - Mar 2020
4 yrs 7 mos
A. Product Line Planning  Plan and manage 3 product lines, occupying over 70% of company revenue v Product lines: EKG testing series, EEG testing series, wearable testing series  Define the positionings on every product of the product line  Based on market demands, integrate products to solutions  Define product spec by researching and integrating market, engineering, and medical regulations  Cooperate with the beta sites and continue to optimize the products B. Product Marketing  Edit marketing materials: sales kit, brochure, newsletter, website, and user manual  Introduce products and interact with potential customer during the professional seminars  Advise on marketing events and website construction C. Product/Project Management  Manage 8 products at the same time (Over half of the product lines)  Achieve "the least effort but max effectiveness" through communicating with internal/external  Reduce "3-week testing cost/version" through leading an auto-testing mechanism  Version management: Collect feedbacks, host the content/schedule meetings, and after release notification D. Procedure Management  Discuss with the team and build the company procedure  Design the procedure templates  Constantly execute and optimize the procedure after releases == Leadership:  1st formal PM in the company. Lead company growth from 6 to 27 people  Set and share the meaningful goal  Propose the sold model that accelerates the developing speed and acquire revenue == Achievement:  Dig out the QBQ of the customer, causing the customer to buy 5 times of the product than other customers  Doubles the price and increases profits by 50% for a new generation of the product  Release the new product within 8 months. Normally spend more than 1 years to release
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Product Specialist

Dec 2012 - Jul 2015
2 yrs 8 mos
A. Product/Project Management  Report specific product progress to C-level  Host cross-national, cross-business group regular meetings  Cooperate with the engineering team to adapt framework-level changes to the current codebase B. B2B Product Marketing  Lead and host the weekly news report for product update  Lead and host product training courses  Support large marketing events o Events: Computex, PlugFest, Intel Developer Forum, etc o Supports: ‘Presentation slide editing’, ‘product introduction’, etc C. Technical Support  Support CES product setup  External trainer for the specific codebase, and internal trainer for new staff training D. Patent Editing  U.S. Patent US9507604B2 : The patent is cited by other 12 patents.  Taiwan Patent I607379 == Leadership:  In no resource status, lead the virtual team to develop the product to demo level  Lead the series courses for new generation codebase release

Education

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Engineer’s Degree
Electronic Engineering
2008 - 2012