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Louisa Du Toit
Marketing & Communications Specialist
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Louisa Du Toit

Marketing & Communications Specialist
I use content and strategy, corporate communications, internal communications, inbound marketing, digital marketing, and marketing automation to help companies in financial services, IT, professional services, lifestyle services enhance, manage and streamline their marketing efforts.
Spitfire Inbound
Vega School of Brand Leadership
Johannesburg, South Africa

Professional Background

  • Current status
    Employed
  • Profession
    Marketer
  • Fields
    Advertising
  • Work experience
    10-15 years (10-15 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Communications
    Marketing Communications
    Corporate Communications
    Social Media Marketing
    Marketing Automation
    Internal Branding
    Digital Marketing
    Internal Communications
    social crm
    content marketing
    social media marketing
    marketing communications
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Marketing / Communications Specialist
  • Desired work locations
  • Freelance

Work Experience

Senior Inbound Marketing Strategist

May 2020 - Present
I use HubSpot to create and manage client campaigns and lead generation efforts that delight customers.

Owner

May 2018 - May 2020
2 yrs 1 mo
I use content and strategy, corporate communications, internal communications, inbound marketing, digital marketing, and marketing automation to help companies in financial services, IT, professional services, lifestyle services enhance, manage & streamline their marketing efforts.

Project Manager

Feb 2017 - Apr 2018
1 yr 3 mos
During my time working at Content Candy, I looked after traffic and projects for the entire team. Key functions of my role included: steering brainstorm and conceptualising sessions, client management, team management, team support, making sure deadlines were met on time by the team. I also supported the team by writing content and providing design skills where needed.

Marketing Consultant

Apr 2008 - Jan 2017
8 yrs 10 mos
During my time at Discovery, I filled many roles over the years to help broaden my experience. 2015 - 2017 : Concepts, design, project coordination and rollout of Discovery Stores nationwide - I oversaw the whole process from leasing to building completion of each store across all regions. 2014 : Project coordinator for Discovery Magazine - from editorial brainstorm, through to getting sign off on all articles and design, including the print process and distribution to 1mil members via post. 2010 - 2014: During this time, I worked at Discovery as a Graphic Designer. I worked on design & layout for the internal Discovery staff magazine, designed email communications, internal communications (from emails to posters, desk drops and activations), and environmental branding (branding rooms, teams, and spaces) 2008 - 2010: I started working at Discovery as a Template Developer - writing XSL stylesheets for all communications sent out via the Discovery notification engine. This mainly entailed HTML and PDF communications. I also did some graphic design work during this time where needed for the marketing team.

Education

Other
Diploma in Integrated and Applied Branding
2012 - 2012
Bachelor of Arts (BA)
Hons (BA) Corporate Communication and New Media
2007 - 2007
Bachelor of Arts (BA)
BA Communication Studies
2004 - 2006