//assets.cakeresume.com/assets/contentarea/contentarea-2d64eca8dae2a1ffb31e0fb1df887bbad072c7c19734d7d30fa14884bbcc299a.css

Over 5 years sales and marketing experience in retail, wholesale and e-commerce industries. 
Mainly keen on business development, marketing communication, client relationship management and data analysis.
I believed my plentiful problem solving experience, exceptional storytelling and analytical skills can help company for business growth and achieve the sales target.

In addition, I always be passionate and proactive attitude towards my job, to create a win-win situation both from clients and company. I also Love to travel and enjoy to work in the dynamic and teamwork environment where challenges and learning happen all the time. 

● Principles and Practices of Marketing
● Market Research
● Consumer Behaviour
● Branding and Communication
● Product Policy and Innovation
● International Marketing
● Supply Chain Management

● Dissertation Topic:
The relationship between Taiwanese consumer and Brand Nike.

Findings:
(1) Nike brand has the functional brand image in Taiwanese consumers’ minds, including functions, innovations and fixing problems.
(2) Nike brand has the symbolic brand image in Taiwanese consumers’ minds.
(3) Taiwanese consumers towards Nike brand loyalty are influenced by functional factors.
(4) Taiwanese consumers towards Nike brand loyalty are influenced by symbolic factors.

University of Leicester 

Chinese Culture University 

Senior Marketing Specialist at Philips Taiwan

Lu Nash

Philips Taiwan

Senior Product Marketing Executive

• Develop the online/offline marketing strategies of home appliances category with action plan to achieve the 50% sales revenue YoY growth and hit the highest market share (7.4%) of air purifier than before. 
• Through market research and consumer funnel, to develop appropriate integrated consumer marketing and communication plan. (Including TVC/OTV/Media Campaigns/Digital Marketing plan/Partnership).
• Develop and implement the product road map to ensure the successful launch of 3 new products and the smooth phase-out plan of existing 3 products to optimize the product portfolio while generating the maximum sales output. 
• Create the pricing strategies and maintain P/L that keeps the business profitable and meet the annual target.
• Analyze Sell in and Sell out data which to optimize the 50% sales volume YoY growth and maintain the reasonable inventory level. 
 • Co-op with various disciplines including global team, marketing/ trade marketing team, and sales organizations for business strategy planning. 

• Managed over 100 properties for Taipei area, including 30 key accounts which accounting 20% of Taipei net margin.
• Conduct dynamic pricing strategy to meet business goal by data analysis & market trend. Help hotel partners to achieved average 120% Sales revenue YoY growth.
• Communicated with hotel partners to foster engagement and forecast the future market trend to them.
• Designed eDM and promotions campaigns which help hotel partners to boost 40% booking growth in the low seasons.
• Co-work with head quarter and managed the project which cooperated with 3rd parties to boost the visibility of hotel partners on the platform.

Agoda Taiwan

Assistant Market Manager (Account Manager)

• Managed over 300 properties in Taiwan.
• Executed strategy and promotional activities with partners, help them to increase average 90% booking volumes and competitiveness in 2018.
• Responsible for signing 40% new properties in 2018 and assist them on board. (Cold calling and hold up the seminars.)
• Participated the market research and suggest the new sales strategy for top management team.
• Identify regional supply requirements to head quarter, in terms of product offerings and promotions to match with market demands.

Market Coordinator (Account Manager)

•Managed 25 accounts (including 5 key accounts: McDonalds, Daiso Japan, Nitori Japan).
• B2B Business development, according to the different regions, formulate the specific business strategy and develop the potential customers.
• OEM coordination, team working with factory and suppliers, to meet customer demands and ensure timely order export.
• Product Development, according to the competitors’ information and customer demands, to evaluate and develop the 20% new type products.
• Analyzing and predicting the 50% mainstream product for my responsible market.
• Reviewing and analyzing the product portfolio, to provide the suggestion for future production.
• Sourcing (Equipment), contact and negotiate with over 30 suppliers, to ensure delivery on time.
• Handle the import and export process.
• Leading 2 team members and provide the solutions in their responsible accounts.
• Participated the housewares trade shows in Hong Kong.

• Achievement: Sales revenue growth in 2016-                        
  Australia region-35% (Wholesale Channel)
  Japan region- 60% (Retail Channel)
  Hong Kong region- 90% (Promotion Channel)

Lu Nash’s posts