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Growth marketer accomplished in creating high-impact digital campaigns that consistently meet aggressive business goals.

Core strengths include unique approaches to problem solving, along with an in-depth understanding of the full buying cycle, including demand and lead generation, digital engagement, acquisition/activation, retention, and conversion.

Ironhack

University College Birmingham

Growth Marketing Manager/Growth Engineer

Mihaela Mateescu

Awesome Maps

Head of Growth

⇢ Growth Strategy: developing and implementing the strategy for top-of-funnel growth and movement through the funnel to consideration
⇢ Paid Performance Marketing: managing marketing budget across paid channels; very data-driven, performance-based approach with a focus on eCommerce principles/fundamentals (LTV, CAC, Order Value, CVR, CTR, ROAS, etc.)
⇢ CRO: identifying & designing acquisition experiments that I then prioritise and ship. Control of data-driven A/B-testing roadmap
⇢ User Acquisition: leading user acquisition & demand generation efforts, to bring in the highest-value users at the lowest cost; launching new channels, new international markets and optimising current channels to increase efficiency
⇢ Data: setting up and optimising the right data infrastructure to drive cost-effective and data-driven growth

⇢ Responsible for the development, execution, analysis and optimization of performance marketing campaigns
⇢ Managing and driving results across channels including but not limited to Paid Social, Paid Search, Video, Re-Marketing
⇢ Delivering on weekly/monthly/quarterly targets by performance marketing channel for sales, budget and KPIs
⇢ Managing the performance marketing budget and ensuring spend is efficiently driving towards KPI targets
⇢ Continuously testing and optimising ad copy, landing pages, creative, audience targets and other variables to improve performance of campaigns
⇢ Working with internal stakeholders and outside partners to model acquisition and retention forecasts
⇢ Developing weekly/monthly/quarterly and ad hoc reporting for performance by channel, acquisition & retention targets and overall KPIs
⇢ Partnering with brand marketing & creative to establish the creative process & pipeline for performance marketing campaigns and asset needs
⇢ Managing relationships with external performance marketing agencies & vendor

Drover

Performance Marketing Manager

⇢ Responsible for managing marketing spend per month across Search, Social, Shopping, Retargeting
⇢ Distilling aggressive growth goals into tactical projects which I then execute
⇢ Providing strategic PPC direction to client companies
⇢ Devising and ensuring implementation of short and long-term roadmaps, and executing strategies using data and analytics to grow paid activity in line with business growth
⇢ Regularly identifying overspends and efficiency opportunities and actioning change where necessary
⇢ Creating effective user journeys that lead to increased conversion rates

TRGT Digital

Senior Digital Campaign Manager

Responsible for all SEM activities across the DACH, French and Danish markets: from strategy development to execution and ongoing campaign management.

⇢ Overall responsibility for the P&L, strategy and end-to-end management of SEM campaigns across Google and Bing
⇢ Constant analysis of data to identify areas of improvement and to ensure maximum ROI
⇢ Defining, launching, and managing campaign optimisation strategies
⇢ Successful administration of integrated technology platforms: Marketing Automation software (bGenius), PPC software (Adwords, Bing), Website Analytics, Product Feeds
⇢ Working with the broader Marketing/Product/BI teams to optimise our paid, earned, and owned media touch points

Mihaela Mateescu’s posts