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Strategic and results-oriented marketer with 6 years of experience in driving traffic through both digital and offline marketing. Extensive experience in growth hacking, product marketing and content creation, proven by implementing successful SEO strategies with a cross-functional team and SEO tactics to increase brand awareness and ultimately accelerate website traffic. Strong communication skills in English and Mandarin, with a multicultural background and global perspective.

Michigan State University

Columbus School

Rex Putnam High School

Senior Digital Marketing Specialist

Mimi Chin

portto 門戶科技 | Blocto

- Led a cross-team website revamp project of 5 people, developed a new website and content structure to increase traffic by 100% in 6 months.
- Developed email user growth strategy and boosted email open rate by 8% through implementing design, format and content A/B testing.
- Implemented an SEO focused content strategy and managed 2 content writers to increase blog traffic by 90% and gained 1000+ keywords.
- Implementing first ads strategy to promote events and campaigns from 0 to 4% CTR.
- Planned, created and managed campaign landing pages and tracking set-up tailored to different TA and goals.
- Collaborated in data dashboard development to increase visualization and agile marketing efficiency.

. Create SEO strategies and implement SEO tactics to increase organic traffic by 1400 and monthly sessions from 2, 000 to 3, 000, 000+ in a year. 
 . Optimize content and gain 12000+ keywords by conducting keyword 
 research, applying meta tags and working with content creators. 
 . Build rich snippets results from scratch by implementing JSON-LD structured data and enhance the website performance with canonical tags and redirects. 
 . Improve website page speed through implementing CDN, caching, server 
 speed optimization and on-page resources minifying. 
 . Increase brand awareness and expand the website's backlink profile by link building on authoritative sites and platforms. 
 . Manage a cross-functional team for website redesign and improvement to achieve the best SEO and user experience result. 
 . Conduct A/B testing, traffic and competitor analysis for strategic planning.

InQuartik

Senior Marketing Specialist

. Create compelling content, including infographics, corporate website, campaign landing pages, online platforms and product marketing kits to 
 increase brand awareness and traffic in various forms. 
 . Collaborate cross-functionally with designers, product managers and 
 engineers to achieve the best campaign performance. 
 . Plan and execute outreach projects through multiple channels, including direct contact, affiliate collaboration, EDM, hold and attend events to reach target audiences.

Marketing Specialist

. Developed and implemented marketing strategies and tactics 
 . Organized event planning information to increase efficiency for the team 
 . Identified prospective clients and managed customer relationship 
 . Researched domestic, international and federal market for business outreach 
 . Conducted marketing outreach materials and built database for sales 
 outreach

MessageMakers

Marketing Intern

online 
 . Developed business model and created online selling strategies 
 . Create selling strategies that generate over $600 in one shipment. 
 . Identified products for target markets by following fashion trends and customer needs 
 . Provided consultation for customers to assist in sourcing products and other services

Mimi Chin’s posts