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Mimi Chin
Senior Digital Marketing Specialist
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Mimi Chin

Senior Digital Marketing Specialist
Strategic and results-oriented marketer with 6 years of experience in driving traffic through both digital and offline marketing. Extensive experience in growth hacking, product marketing and content creation, proven by implementing successful SEO strategies with a cross-functional team and SEO tactics to increase brand awareness and ultimately accelerate website traffic. Strong communication skills in English and Mandarin, with a multicultural background and global perspective.
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portto 門戶科技 | Blocto
Michigan State University
Taipei, Taiwan

Professional Background

  • Current status
    Open to opportunities
  • Profession
    SEO / SEM
  • Fields
  • Work experience
    4-6 years (2-4 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Strong Communication
    Communication
    Strategic Planning
    Problem Solving
    Collaboration
    Research
    Product Marketing
    SEO / 數位行銷企劃與創意發想
    growth marketing
    WordPress
    HubSpot
    Google Analytics
    Google Tag Manager
    Google Search Console
    Google Data Studio
    content creation
    Cross Functional Communications
  • Languages
    English
    Professional
    Chinese
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Senior Marketing Specialist
  • Desired work locations
  • Freelance
    Non-freelancer

Work Experience

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Senior Digital Marketing Specialist

Jul 2021 - Present
- Led a cross-team website revamp project of 5 people, developed a new website and content structure to increase traffic by 100% in 6 months. - Developed email user growth strategy and boosted email open rate by 8% through implementing design, format and content A/B testing. - Implemented an SEO focused content strategy and managed 2 content writers to increase blog traffic by 90% and gained 1000+ keywords. - Implementing first ads strategy to promote events and campaigns from 0 to 4% CTR. - Planned, created and managed campaign landing pages and tracking set-up tailored to different TA and goals. - Collaborated in data dashboard development to increase visualization and agile marketing efficiency.

Senior Marketing Specialist

Apr 2019 - Jul 2021
2 yrs 4 mos
. Create SEO strategies and implement SEO tactics to increase organic traffic by 1400 and monthly sessions from 2, 000 to 3, 000, 000+ in a year. . Optimize content and gain 12000+ keywords by conducting keyword research, applying meta tags and working with content creators. . Build rich snippets results from scratch by implementing JSON-LD structured data and enhance the website performance with canonical tags and redirects. . Improve website page speed through implementing CDN, caching, server speed optimization and on-page resources minifying. . Increase brand awareness and expand the website's backlink profile by link building on authoritative sites and platforms. . Manage a cross-functional team for website redesign and improvement to achieve the best SEO and user experience result. . Conduct A/B testing, traffic and competitor analysis for strategic planning.

Marketing Specialist

Sep 2017 - Apr 2019
1 yr 8 mos
. Create compelling content, including infographics, corporate website, campaign landing pages, online platforms and product marketing kits to increase brand awareness and traffic in various forms. . Collaborate cross-functionally with designers, product managers and engineers to achieve the best campaign performance. . Plan and execute outreach projects through multiple channels, including direct contact, affiliate collaboration, EDM, hold and attend events to reach target audiences.

Marketing Intern

Dec 2016 - Jun 2017
7 mos
. Developed and implemented marketing strategies and tactics . Organized event planning information to increase efficiency for the team . Identified prospective clients and managed customer relationship . Researched domestic, international and federal market for business outreach . Conducted marketing outreach materials and built database for sales outreach

Founder

Jan 2015 - Jan 2017
2 yrs 1 mo
online . Developed business model and created online selling strategies . Create selling strategies that generate over $600 in one shipment. . Identified products for target markets by following fashion trends and customer needs . Provided consultation for customers to assist in sourcing products and other services

Education

Non-Degree Program (e.g. Coursera certificate)
Bachelor's Degree Marketing
2013 - 2016
2011 - 2013