• Crawled articles from different webs and constructed NLP model integrated text-CNN, Logistic, LightGBM, accuracy around 91%.
• Analyzed content of articles to calculate content similarity, then recommended readers related articles to improve the click rate and pageview.
• Interfaced with GA, dumped data to BigQuery then visualized data via Data Studio to help company partners grasping website traffic.
• Advertising optimization, offered the performance and bidding situation of different kinds of advertises to the business department to sell ad slots.