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Communications Professional 

Communications and Online Marketing professional with 10+ years of experience, specializing in Corporate Branding, Content Marketing for the Internet company. I can process various tasks at once. Passionate about connecting with people and creating values. Ability to thrive in a collaborative, dynamic, and fast-paced work environment. My greatest strength is International experience in multinational corporations, knowledge of E-commerce business and Human resources, and High work efficiency and quality.

CHINESE CULTURE UNIVERSITY 

Public Affair Executive

李佩璇

 1111 Job Bank

❖Leveraged electronic media pitches and held events to maximize media exposure for the Brand.Deeply cultivated 7 radio media, including Central Radio, China Radio, Police Radio, UFO Radio, Hansheng Radio, IC Voice, and Gudu Radio

❖In-House PR to deal with service/promotion related media inquiries.

❖Wrote articles on workplace topics to attract job seekers to deliver their resumes.


❖The Super Sale Project used TV pitch and Feature Story to drive website organic traffic increase, boosted over 10K orders and achieved GMS +451%.

Taiwan Rakuten Ichiba

Consumer & Event Team PR Leader

❖The First Super Sale campaign attracted 30 reporters and gained 41 Media coverage

❖The planned Japan Gourmet campaign exceeded sales KPI and generated 6.8 million media values. Won the Golden Award for Best Initiatives in January 2014.

Consumer PR

❖Achieved 2 million members in only 2 years.

❖Initiated an integrated campaign to assist the Gourmet store merchants to improve their sales performance.

❖Optimized Media Advertising performance and controlled the cost ROI >10.

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