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Self-motivated, goal-oriented, and data-driven individual, having 3 years of experience in driving digital sales of financial products, enhancing customer experience, and optimizing internal platform and solutions

3-years-service in Digital Sales & Marketing, Citibank.
Experiencing in acquisition strategy planning, tracking integration, data analysis, and project management.

淡江大學

Rainer Lu

Citibank Taiwan

Digital Sales and Marketing Officer

Roles and Responsibilities:
•Develop, manage and execute digital MGM(member get member) acquisition strategy and program, tracking performance, and cost analysis.
•Construct and execute digital advertising acquisition program.
•Enhance and optimize internal solutions and operational processes.
•Streamline internet acquisition journey and deliver excellent customer experience.
•Collaborate with sales channels, advertising marketing, data analysts, IT and region digital sales team to deliver the best performance.
•Collaborate with customer services center to deliver the best customer experience

Selected Achievements:
•Digital acquisition reached record-high and QoQ grew over 30%.
•Digital MGM acquisition make up over 70% TTL MGM accounts of APAC in 2020 with the lowest CPA.
•Reduce 50% customer complaints during 2019~2020.

Roles and Responsibilities:
•Assist in collecting and understanding the system requirements from related departments.
•Assist in project managing and scheduling.
•Draft BRD(business requirement document), communicate with the manufacturers and design UI/UX.
•Credit card online application system’s relevant data analysis, including volume/rate, media performance, credit card preferences, and other activity schedules.
•Credit card online application system-related customer complaint investigation and handling.

Selected Achievements:
•Optimized the cycle time required for each event to go live. Reduced 75% of TTL workdays.
•Designed and implemented White-Label function which reduced 50% of system cost when each campaign launches

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