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I graduated from University of Taipei in the Department of Learning and Materials Design, which was also the starting point for my design journey.

Before graduating, I worked in a restaurant group with hundreds of employees, creating and maintaining the group's brands. After graduation, I decided to go to a different place to learn and enrich my skills. I worked as a brand designer in one of Guangzhou's top three brand consulting companies.

I have been involved in design projects for food, skincare, education, technology and Guangzhou Metro. I have also led a team to successfully win a project to design a commercial plaza for the Guangzhou Metro, and I have successfully signed a multi-million RMB partnership for the company.

I am confident that I will continue to work hard in this field of brand design.

台北市立大學

Brand Designer

PEIYU LIN

Leadshow (China) Brand Consulting

・Led the implementation and adherence to brand design processes, guidelines and methodologies ・Assisted with development of brand strategy and strategic positioning for clients
・Designed and led some new brands, new packages and new mascots
・Designed and executed brand projects: Bao Confucianism Business Forum 2020,
 Ackerman Dermatology Hospitals, Master Lab (skin care brand), HUJI (Chinese pastries), Captain Montessori Children’s House, Yunsheng Square (Guangzhou Metro),
Pass Buy (AI vending machine),
・Designed and executed package design projects: Master Lab Sleeping Mask,
Jia Jia Mei Traditional Pastries, So Young Life (Body Beauty), Tianlong Rosa Roxburgh (Drinks)

中國廣東省廣州市

・Developed multiple ideas and solutions on a per project basis
・Managed a range of internal brand design projects ensuring that all work reflected the revised visual
identity guidelines
・Provided quality control over the design work for any brand work ・Worked efficiently and effectively to deliver work on time ・Designed and executed projects: Full Want Teppan Toast (Taipei),
Full Want Taipei Teppan Toast (Malaysia), Chiyou Taiwanese Teppanyaki (Taipei)

台灣台北市

覓食國際餐飲企業有限公司

平面設計師

大二利用暑假，在城邦中的「愛生活 台灣好食材產品部」擔任設計實習生。

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